Design-Led Agency for Startups

We design and build digital products for startups worldwide, combining UX, UI, and branding to create scalable solutions that drive growth, strengthen identity, and enhance customer experience.

Trusted by 100+ Leading Technology Companies

A results-driven startup partner

Turning an idea into a viable company requires speed, validation, and reliable execution. We help founders refine concepts, scope minimum viable products, and launch user-focused digital tools through agile methods. By combining design, engineering, and brand strategy, we deliver products that stand out and generate measurable results.

From product discovery through to launch and beyond, we provide the insights, technology, and delivery support startups need to succeed in fast-moving markets. Our team builds web, mobile, and custom software solutions tailored to your users and your business goals.

WHAT WE DO

We’re a design and development partner for tech-driven startups, supporting founders from early ideas through to IPO.

Apps & Software

We help startups deliver mobile apps, software, and web platforms that scale with demand and remain competitive.

Marketing Websites

We create SEO-friendly marketing websites that increase visibility, generate leads, and support measurable growth.

Brand Identities

We design brand identities that give startups credibility, improve positioning, and build lasting customer connections.

Startup Industries

We’ve supported more than 100 startups across diverse sectors.

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Finance

Partnering with fintech founders to build secure, intuitive products for payments, savings, and investment.

Digital Healthcare

Designing platforms such as telehealth systems and patient records with compliance, privacy, and simple user journeys built in.

Transport & Logistics

Delivering solutions for routing, fleet tracking, and supply chain oversight, tested lean and scaled to handle growth.

Education

Building digital learning tools that onboard quickly, engage learners effectively, and improve through continuous feedback cycles.

Deep Tech

Helping deep tech ventures translate advanced technologies such as AI, IoT, and data platforms into scalable, investor-ready products.

Agriculture

Supporting agtech startups with tools that improve farm productivity and supply chain resilience, while staying practical for everyday use.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Free Discovery Call

Is your tech startup looking for support? Let's talk.

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Software Development Process

Product Discovery

Define and test ideas early to reduce risk and set a clear pathway from concept to launch.

Market Validation

Engage real users to refine concepts, confirm demand, and adapt quickly to insights.

Product Roadmap

Plan milestones that align teams, track progress, and support growth through each stage of development.

Technical Feasibility

Evaluate infrastructure and requirements to confirm scalability, reliability, and performance across platforms.

MVP Scoping

Identify essential features to create a lean, effective MVP designed to prove value early.

App & Software Development

We develop high-performing mobile and web applications that enable startups to launch quickly, adapt with agility, and scale confidently.

MVP Development

Design, prototype, and test lean applications that validate demand early and provide evidence for investors.

Custom Software Development

Deliver tailored solutions aligned with business goals and built for long-term scalability.

API Development & Integrations

Connect seamlessly with third-party platforms, tools, and services to optimise workflows and improve efficiency.

UI/UX Design

Create engaging user experiences and intuitive interfaces that drive adoption and build trust.

Websites

We design and build websites that combine strong performance with user-focused design, helping startups increase visibility and conversions.

Website UX UI Design

Develop interfaces that are visually clear, easy to use, and optimised for engagement across devices.

Webflow Development

Launch responsive, scalable websites in Webflow that are easy to manage and quick to update.

SEO & Performance

Improve site speed, technical SEO, and search visibility to reach the right audience effectively.

Integrations & Automation

Streamline operations by connecting websites with CRMs, analytics, and other business tools through seamless integrations.

Startup Branding

We help startups establish brand identities that inspire trust, attract customers, and stand out in crowded markets.

Brand Strategy & Positioning

Define a competitive position, brand values, and messaging that resonate with your target audience.

Brand Naming

Create distinctive, memorable names that reflect your vision and scale with your business.

Logo & Brand Identity

Deliver cohesive brand systems, including logos, colors, and typography, that strengthen recognition and consistency.

Marketing Collateral

Extend your brand identity into sales decks, campaigns, and digital assets that reinforce credibility and reach.

Why work with us

Cost Effective

We treat founder capital as carefully as our own. Every project is scoped transparently, with clarity on spend and outcomes. Whether developing a customer app, business platform, or internal tool, our delivery model is built to maximise value and avoid unnecessary costs.

Tailored approach

Every startup moves through milestones differently. We align our support with your stage, whether that’s proving product–market fit, strengthening market presence, or preparing for global expansion. Our process ensures founders have the right expertise at the right time.

Results Driven

We focus on outcomes that create measurable impact. From stronger adoption and retention to improved investor readiness, every decision is tied to objectives that matter. Our design and development are always measured by results, not just aesthetics.

World class talent

Our team has guided startups across industries and growth stages, building the experience to anticipate challenges and deliver effectively. With expertise in design, engineering, and product delivery, we provide the skills needed to turn ambitious ideas into scalable products.

Highly Collaborative

We work as an extension of your team from discovery through launch and beyond. Expect clear communication, shared priorities, and consistent momentum, with a partnership built on trust and alignment.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

How we work

User-Centered Design

We uncover real customer insights through interviews and journey mapping, then turn those findings into friction-free journeys that delight users, boost adoption and drive growth.

User research & user testing
Data-driven decisions
Seamless user experiences

Rapid Prototyping & MVP Validation

We create user interface (UI) and user experience design (UX) that are intuitive, accessible, and user-driven, ensuring your target audience engages deeply and sees real value.

Lean product iteration
Real-time user feedback
Fast market validation

Build for Scale

We rapidly turn concepts into functional prototypes to test, refine, and validate user journeys and functionality before full-scale application development.

Scalable architecture
Performance optimisation
Future-proof technology

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Featured Startup Projects

Kernel

Sustainable wealth generation, free from gamification.

Wedge

The faster way to save.

TinyMotion

Advancing infant care through intelligent video analysis.

FAQs

Have a question? Let's answer it.

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Why is product discovery important for early-stage startups?

Discovery helps reduce risk by validating ideas before significant investment. Through research, prototyping, and early user testing, founders confirm whether their product addresses real customer needs. This process builds confidence and creates a foundation for long-term success.

How does Edition help startups validate an MVP before full development?

We help founders scope and build lean MVPs that can be tested quickly in real-world conditions. Using rapid prototyping, user feedback, and iterative improvements, we ensure the product delivers value early. This evidence strengthens confidence in direction and supports growth planning.

Can Edition scale and support our product beyond the MVP stage?

Yes. We evolve MVPs into scalable platforms with ongoing development, feature rollouts, and performance enhancements. Our goal is to keep products adaptable, resilient, and competitive as they grow.

What engagement models do you offer for startups with different budgets?

We provide flexible engagement models to suit different needs. Options include team extensions, where our specialists integrate directly with your team, dedicated teams managing projects end-to-end, and project-based work with clear scope and pricing.

What industries does Edition specialise in?

Our work spans fintech, SaaS, healthtech, education, logistics, and deep tech. We support both early-stage concepts and established startups, delivering solutions designed to be scalable, adaptable, and user-focused.

What makes Edition different from other product development studios?

We combine software development, UX/UI design, and branding under one roof. This removes the need for multiple vendors and ensures every part of your product is consistent. By aligning technology and brand strategy, we create products that perform technically and connect strongly with users.

How does Edition support startups in integrating new custom software with existing systems?

We design products for compatibility from the start. Whether connecting to CRMs, finance platforms, or operational tools, our software integrates smoothly without disruption. This strengthens workflows, improves efficiency, and avoids costly system replacements.

Why is effective branding essential for early-stage startups, and how does Edition help?

A strong brand makes startups memorable and credible to both customers and investors. We help define positioning, voice, and identity, then apply it consistently across digital assets and campaigns. This creates a foundation that supports growth and builds trust.