Design-Led Agency for Startups

Product discovery helps early-stage startups reduce risk, validate ideas, and align products with target customers' specific needs. It involves essential steps like market research, UX research, prototyping, and usability testing, ensuring startups deliver user-friendly, competitive software applications with a compelling value proposition.

Effective product discovery accelerates decision-making, streamlines development projects, and enhances customer satisfaction from the outset. You can read more about how our product discovery process supports early-stage startups in our case studies.

Edition supports startups through MVP development by conducting detailed market research, user research, and usability testing.

As a dedicated UX design agency, our flexible agile methodology incorporates a comprehensive design process involving rapid prototyping and iterative improvements based on real-time user feedback.

This ensures your MVP has not just good UX, but great UX, refining functionality and making thoughtful design decisions informed by tangible user experiences.

Edition reduces risk and optimises software products to deliver successful, user-friendly solutions ready for launch.

Yes, Edition specialises in scalable software solutions designed to evolve from initial MVPs to full-scale software products. Our experienced software engineers, project management team, and CTO-level guidance ensure your mobile apps (iOS, Android), web applications, or SaaS platforms remain scalable, high-quality, and optimised for performance.

We provide end-to-end support, rigorous quality assurance audits, and regularly implement new features to streamline operations and enhance customer satisfaction.

Edition offers flexible and cost-effective engagement models:

Extension of your team: Our software engineers and UX/UI designers integrate seamlessly with your in-house product development team.

Dedicated team: An end-to-end, full-time team managing everything from product design and backend to ongoing quality assurance.

Project-based: Tailored solutions with clearly defined timelines, pricing, and deliverables, ideal for clearly scoped development projects.

Edition provides tailored solutions across diverse industries, including SaaS, fintech, ecommerce, real estate, healthcare, IoT, and product innovation for emerging sectors.

Leveraging years of experience and industry-specific knowledge, we deliver effective branding, scalable web applications, and optimised mobile apps (iOS, Android) tailored precisely to each industry's unique business needs.

Edition distinguishes itself through a holistic approach combining custom software development, UX/UI design services, effective branding, and strategic product positioning.

Our dedicated in-house design team utilises proven branding processes, comprehensive brand guidelines (typography, colour palette, style guide), and robust marketing strategies (social media, content marketing, LinkedIn) to build trust, establish a solid brand, and ensure consistent brand messaging and across all touchpoints.

This approach delivers measurable metrics, fosters loyal customers, and creates a successful brand recognised in Australia and globally.

As a top custom software development company, Edition optimises integration between custom-built solutions and existing systems, including CRMs, management systems, and management platforms, while enhancing customer satisfaction and core business metrics. Unlike off-the-shelf software or shelf solutions that may lack flexibility, our tailored approach ensures seamless interoperability with ecosystems like Apple and Microsoft.

Through comprehensive case studies and strategic positioning, Edition demonstrates how integrating bespoke solutions improves customer satisfaction, builds trust, and strengthens your company's market presence.

Effective branding is crucial for early-stage startups, as it establishes clear brand positioning, enhances brand recognition, and communicates your brand message effectively to your audience.

Edition combines design thinking and tailored custom software development services to support Australian entrepreneurs (from Sydney to Perth and beyond) in strategic brand building.

We define your unique brand personality, craft compelling brand stories, and establish your distinctive brand voice. Our comprehensive approach includes creating core brand elements (such as logos, fonts, colour palettes, and taglines), cohesive marketing materials (including business cards, templates, and ERP-integrated solutions), targeted marketing campaigns and other key branding efforts.

By clearly reflecting your core values and consistently communicating across all channels, we optimise your marketing efforts, strengthening your company’s brand and position as a
standout startup.