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Industries  —

SaaS

We craft user-friendly solutions that enhance customer retention, drive business growth, and deliver seamless digital experiences with intuitive UX design, high-quality UI design, and strategic SaaS branding.

Empowering the future of Software as a Service

At Edition, we craft high-performing SaaS applications with user-friendly UI design, intuitive workflows, and seamless onboarding experiences. Whether you're a startup building an MVP or an established SaaS business optimising your SaaS platform, we focus on functionality, usability, and customer experience to ensure your software as a service stands out and makes a lasting impact.

Our expertise in SaaS branding, product design, and marketing strategy helps you build a strong brand identity that resonates with potential customers and drives business growth.

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Website redesign and Webflow development for Tend.
Yoga with Adrianne App for Vidapp.

SaaS expertise

Finance

Empowering businesses with SaaS applications that streamline budgeting, investment analysis, financial management, and e-commerce transactions. Our user-friendly UI design and automation tools enhance workflows, improve customer retention, and drive business growth.

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Digital Healthcare

Optimising patient management, telemedicine, and electronic health records with intuitive SaaS UX design. We create high-performing SaaS platforms that prioritise functionality, security, and seamless user experience.

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Transport & Logistics

Enhancing route optimisation, fleet management, and supply chain visibility through smart SaaS applications. Our SaaS solutions integrate automation, customer relationship management (CRM) capabilities, and real-time data insights to improve efficiency and customer satisfaction.

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Education

Revolutionising online learning, classroom management, and content distribution with scalable SaaS platforms. Our UX design ensures a user-friendly experience for educators, students, and administrators, with an onboarding process that simplifies adoption.

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Deep Tech

Driving innovation with AI, IoT, and Big Data-powered SaaS applications. Our product design process aligns cutting-edge technology with user needs, ensuring high-quality, scalable solutions that push the boundaries of software as a service.

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Agriculture

Supporting precision farming, crop management, and sustainability through smart SaaS platforms. Our expertise in SaaS UX, automation, and cloud infrastructure helps agritech businesses optimise workflows and enhance productivity.

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SaaS Services

Software Development

We develop high-quality SaaS applications with strong architecture, seamless integrations, and a scalable tech stack.

Product Discovery
Strategic insights to refine your SaaS model and align new features with user expectations.
Solution Mapping
Developing a clear roadmap to ensure your SaaS business meets growth objectives.
UI UX Design
Designing intuitive, conversion-driven SaaS applications that prioritise functionality and engagement.
Agile Software Development
A flexible approach to product development, enabling rapid iteration and market responsiveness.

Other Activities

SaaS Application Development

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Authentication

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Cloud Infrastructure

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Mobile App Development

SaaS Branding

We create strong SaaS brands that go beyond a logo, building trust, differentiation, and brand recognition through strategic messaging and visual identity.

Competitor Analysis
Researching the market to position your SaaS branding strategy for success.
Brand Strategy
Defining a unique brand personality, brand values, and a compelling brand story.
Concept Development
Transforming ideas into a market-ready identity with effective SaaS branding and clear positioning.
Logo Design
Creating a strong brand identity with a distinctive logo design that resonates with your potential customers.

Other Activities

Brand Guidelines

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Market Research

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Digital Marketing

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Core Values

SaaS Websites

A high-performing SaaS website attracts new customers, showcases your unique value proposition, and optimises customer onboarding with a seamless, conversion-focused design.

Moodboards
Defining your visual identity through curated inspiration and branding elements.
Wireframes
Structuring your SaaS website for seamless navigation and intuitive user journeys.
UI UX Design
Designing a compelling, functional SaaS web app with a focus on customer experience.
Webflow Development
Crafting high-performing, responsive, and SEO-friendly SaaS websites.

Other Activities

APIs

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Cloud Computing

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AWS

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JavaScript

Customer Experience
Personas
PPC
Brand Identity
User Feedback
Workflow
Social Media Marketing
Onboarding Process
Google Cloud
UX Design
Lead Generation
Cloud Computing
Tech Stack
Marketing Strategy
Customer Experience
Personas
PPC
Brand Identity
User Feedback
Workflow
Social Media Marketing
Onboarding Process
Google Cloud
UX Design
Lead Generation
Cloud Computing
Tech Stack
Marketing Strategy
UI Design
Customer Retention
Conversion Rate
Web Design
Automation
Google Ads
CRM
SEO Strategy
Paid Media
AWS
Product Development
B2B SaaS
Content Marketing
Azure
Strong SaaS
Market Research
UI Design
Customer Retention
Conversion Rate
Web Design
Automation
Google Ads
CRM
SEO Strategy
Paid Media
AWS
Product Development
B2B SaaS
Content Marketing
Azure
Strong SaaS
Market Research

Why work with us

Results-driven design
We create SaaS products that are as functional as they are visually compelling. Our focus is on usability, scalability, and business growth, ensuring every solution drives engagement, retention, and conversion.

Whether refining brand identity, optimising UI/UX, or developing a seamless SaaS application, we design with efficiency and user experience in mind. Our expertise spans SaaS UI, design patterns, and templates, delivering intuitive experiences that attract new users and support customer acquisition.
Tailored approach
Every SaaS business has unique challenges, requiring a process that adapts to its stage of growth. Whether you're a SaaS startup launching a minimum viable product (MVP) or an established company looking to streamline successful brand strategy and customer experience, we optimise every step.

Leveraging Figma for prototypes and animations, we refine workflows that align with content marketing strategies and landing page optimisation, ensuring a frictionless experience that supports business growth.
World-class talent
Our team of UI design, software development, and marketing strategy experts brings the skills needed to help SaaS businesses scale and innovate. As a SaaS branding agency, we maintain brand consistency across every touchpoint.

From perfecting fonts, to crafting high-impact ad campaigns and driving demand generation for end users. Our team excels at turning complex challenges into scalable opportunities.
Highly collaborative
We work as an extension of your team, building trust while ensuring your SaaS design and development aligns with business objectives. Our transparent, hands-on approach fosters collaboration, keeping projects on track and delivering results.

Whether refining product strategy, enhancing user experience, or scaling infrastructure, we integrate seamlessly with key stakeholders. For marketing-driven initiatives, we work closely with CMOs on content creation and aligning messaging across marketing channels, ensuring a cohesive and high-impact growth strategy.

A results-driven partner with extensive SaaS experience

We help SaaS companies build high-performing, scalable products with seamless user experiences, clear brand messaging, and innovative marketing strategies. Our expertise spans UI/UX design, branding efforts, and software development, ensuring every aspect of your SaaS business is optimised for growth and market success. From customer support to content marketing, we refine workflows, enhance usability, and strengthen brand presence across digital and product experiences.

Our approach ensures brand consistency across marketing materials, social media, and SaaS platforms while integrating cutting-edge UX/UI design and scalable development strategies. We tailor our engagement model to fit your business model and budget, helping you stand out with a compelling brand purpose and strategic positioning in an increasingly competitive SaaS industry.

From defining your tone of voice to refining visual elements like typography and colour palettes, we create impactful user experiences and strong brand identities that resonate with your customer base and drive measurable business growth.

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Collectively, we are designers, developers, strategists, writers, shapers, and technologists dedicated to making a positive impact on the world.

Looking for support with your SaaS business? Let’s talk

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FAQs

What sets Edition apart in SaaS design and development?
Beyond aesthetics we craft high-performing SaaS applications with intuitive UX design, seamless user experience, and strong UI design. Our structured development process ensures that every SaaS product is optimised for growth, integrating workflow automation, multi-tenant architecture, and backend scalability while ensuring a cost-effective approach.

By leveraging SaaS branding, competitor analysis, and SaaS marketing strategies, we refine messaging, typography, and brand positioning to enhance customer retention and engagement. We focus on key metrics, organic traffic, and targeted SaaS marketing efforts, ensuring our solutions resonate with startups, enterprises, and the broader SaaS industry. Our ability to iterate rapidly ensures that brands stay adaptable and ahead of the competition.

Unlike outsourcing firms, we provide in-house expertise with deep knowledge of integrations, enabling our clients to scale effectively.
How does Edition balance functionality and aesthetics in UI/UX design?
Our UI/UX design process blends usability, user experience, and seamless navigation with compelling visual elements. Every design decision, from colour palette to typography, reinforces brand identity while optimising workflows for engagement and solving user pain points.

We take a strategic approach by aligning the design process with core values, project management principles, and SaaS platform scalability. Through iterative improvements, stakeholder collaboration, and well-defined touchpoints, we create UI patterns that enhance user retention.

Our in-house development company ensures that timelines, marketing automation strategies, and overall marketing plans are integrated into a cohesive, conversion-focused user interface.
What makes Edition’s SaaS branding strategy effective?
We craft brand messaging that builds trust and strengthens your SaaS brand across all touchpoints, including brand stands. From defining a clear tagline to ensuring a consistent color scheme, we create a brand experience that fosters an emotional connection with the target audience.

Our approach leverages inbound marketing and CRO strategies to demonstrate measurable impact. By aligning brand identity with user journey insights, we optimise messaging for SaaS apps and cloud infrastructure.
What role do cloud platforms play in Edition’s SaaS development approach?
We develop SaaS applications with cloud services in mind, leveraging platforms like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud to ensure scalability and security. Whether building for a multi-tenant architecture or an on-demand model, we optimise infrastructure for performance and cost-effectiveness.

Our SaaS branding strategy aligns cloud solutions with business goals, helping SaaS companies enhance brand awareness and streamline SaaS platforms. By focusing on user needs, website design, and a clear development roadmap, we create scalable solutions that drive long-term success.
How does Edition help SaaS companies refine product strategy and development?
Our development team collaborates with product managers to align technical execution with business goals, ensuring every decision supports scalability and long-term success.

We ensure effective project management in real-time, refine pricing models, and structure CRM integrations to keep development aligned with strategic objectives. Our expertise in SaaS application development, APIs, and scalable SaaS models enables businesses to build flexible, high-performing platforms that support B2B SaaS marketing efforts and resonate with target audiences.

By streamlining workflows and leveraging testimonials, we create scalable solutions that strengthen SaaS brands and enable long-term growth. As a design agency, we ensure every product iteration aligns with customer expectations and business needs, picking up the slack where traditional approaches can fall short.
What is Edition’s approach to full-stack development for web and mobile apps?
We build web apps and mobile applications using a modern technology stack, including React, Node.js, and Azure. Our expertise in UI design, front-end and back-end development, and scalable SaaS architecture ensures high-performance experiences across devices.

With a cloud provider infrastructure, we optimise scalability and business growth, delivering seamless, user-friendly applications. Our approach to web design, app design, and onboarding creates intuitive workflows that enhance user engagement and retention.

By integrating cloud platforms, JavaScript frameworks, and market research insights, we develop cohesive digital experiences that strengthen SaaS product positioning and customer perception.
Why partner with Edition instead of a typical SaaS outsourcing firm?
Unlike traditional outsourcing, we operate as an extension of your team, ensuring quality, consistency, and direct collaboration throughout the development process. Our in-house experts follow an agile development approach, iterating quickly to meet business needs and adapt to new features, while supporting both on-premises and cloud-based solutions.

Our expertise spans traditional software, SaaS onboarding processes, and growth marketing strategies, helping businesses scale efficiently. As a trusted service provider, we integrate customer feedback, digital marketing insights, and a consistent brand approach to create scalable, high-performing SaaS solutions. With a strong focus on brand personality, demos, and conversion-driven CTAs, we align each project with your company’s mission and customer needs, delivering solutions that go beyond what typical outsourcing firms offer (see our case studies).
How does Edition drive SaaS growth through marketing and data-driven strategies?
We take a data-driven approach to SaaS growth, combining SEO strategy, search engine optimisation, and PPC campaigns to increase visibility and engagement. As a full-service SaaS marketing agency, we tailor SaaS marketing services to your marketing needs, helping you reach the next level with high-impact marketing campaigns, strategic lead generation, and solutions designed to stand out in a crowded market.

Our team of marketing experts leverages Google Ads, paid media, and rankings optimisation to boost MRR and customer acquisition. Through social media marketing, including TikTok and LinkedIn outreach, we create brand momentum, while HubSpot and email marketing nurture relationships and drive conversions.

With advanced segmentation, we ensure your messaging reaches the right target audience, empowering your marketing team with strategies that deliver measurable results. As a trusted SaaS provider, we also support ERP integrations, enabling businesses to scale efficiently while leveraging the latest SaaS software. Our expertise in copywriting and sales enablement ensures clear messaging that supports SaaS business growth and aligns with the strategies of a leading digital marketing agency.

Recent Projects

Kernel — Democratising financial literacy and empowering more Kiwis to grow their savings.

Web App / Website
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EROAD — Connecting the transportation industry.

Web App

Other Services

Mobile App Development

Learn more about Mobile App Development

UX Design

Learn more about Website Design

Design Systems

Learn more about Design Systems