Branding Agency for Tech Companies

We help startups and scaleups worldwide build brand strategies that bring clarity and create identities that stand out across markets.

Trusted by 100+ Leading Technology Companies

Benefits of Branding

Strong branding shapes how companies attract customers, build loyalty, and scale internationally.

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Customer acquisition

A defined identity and value proposition help you reach the right audience. Clear design and messaging improve usability, support higher conversion rates, and make it easier to grow in new markets.

Brand loyalty

Consistency in visual identity and brand voice builds trust. Customers who connect with your brand are more likely to return, recommend you, and strengthen your reputation across regions.

Marketing performance

Clear positioning keeps campaigns consistent across different channels and geographies. This improves return on spend, reduces waste, and helps global teams deliver aligned marketing.

Employee recruitment

A strong brand identity helps attract and retain talent. Clear values and culture make your company more appealing, strengthening team alignment and helping you keep the right people.

$1.2B

Raised by clients

70M

Satisfied Users

5K+

Jobs created

Why CHoose Us?

Want to build a world-class brand identity?

We define robust technical architecture for your software using cutting-edge frameworks to ensure scalability and long-term flexibility.

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Branding Process

Research & Discovery

Uncovering insights through research so your brand can compete effectively and grow with clarity.

Market Research

We study markets to identify opportunities, risks, and trends. These insights shape how your brand can position itself and grow.

Competitor Analysis

We benchmark competitors and assess their strategies to highlight gaps and points of difference. This ensures your brand stands out and is prepared for long-term success.

Customer Interviews

Where useful, we interview customers directly. These sessions reveal needs, motivations, and perceptions that guide both messaging and design.

Stakeholder Interviews

We also speak with founders, leaders, and other stakeholders. Their input ensures the strategy reflects business goals and aligns with customer expectations.

Brand Strategy

Defining positioning, messaging, and audience clarity creates the foundation for brand strategy. These elements guide every decision and keep your brand focused and effective.

Brand Positioning

We help establish a clear position in the market. Strong positioning communicates your value, highlights what sets you apart, and shows customers why your brand matters.

Audience Profiles

We create profiles that capture behaviours and needs, rather than generic personas. These profiles guide messaging, design, and engagement across digital channels and touchpoints.

Messaging Framework

We develop a messaging framework that keeps communication consistent. Each element is aligned with your values, positioning, and tone of voice.

Brand Naming

We support early-stage ventures with brand naming. We explore creative directions and test options to ensure the final name is distinctive, memorable, and scalable.

Brand Identity

Translating strategy into design creates the visual and verbal systems that represent your brand.

Visual Territories

We explore creative territories before developing identity concepts. These moodboard-style collages show tone, mood, and style, helping align on the direction for your brand.

Brand Concepts

We present early concepts that reflect the chosen territory before refining further. These combine storytelling and design, giving a preview of how your brand could look and feel in the world.

Visual Identity

We design a distinctive logo, select typography, and define a color palette. Together, these elements form a consistent identity that supports your strategy.

Brand Guidelines

We create a detailed guideline that explains how to use your logo, fonts, imagery, and tone. This ensures consistency across brand and marketing applications.

Marketing Collateral

Extending your brand into practical applications strengthens recognition and supports growth across all channels.

Marketing Websites

We design websites that bring your brand to life. Each site communicates value clearly, builds trust, and delivers strong user experience to convert visitors into customers.

Pitch Decks

We create pitch decks and presentation templates that tell your story. These tools engage investors, support fundraising, and demonstrate credibility.

Merchandise

We produce branded merchandise that amplifies recognition. Staff wear it proudly and it helps your company stand out at events.

Marketing Materials

We design supporting assets such as email signatures, business cards, and event signage. These materials keep every touchpoint aligned with your brand.

Why work with us

Highly cost effective

We design our process to give startups and growing businesses access to high-quality branding without the expense of bloated structures. By keeping things streamlined, we direct more of your budget into the creative work that matters and cut back on wasted overhead.

Tailored approach

We adjust our methods to match the context of each business. The size of your team, the industry you operate in, and the stage of your journey all influence how we work with you. This flexibility means whether you are building a new identity or refining what already exists, the outcome is always aligned with your goals.

Grounded in strategy

We make creative decisions based on evidence. Research, market analysis, and audience understanding shape the direction before design begins. This ensures your brand is not only visually strong but also positioned to create long-term impact.

Highly collaborative

We keep you involved throughout the process. Collaboration replaces grand reveals, giving space for discussion and refinement. This way, the end result reflects your perspective as well as our expertise, leading to stronger ownership and buy-in.

AI & data-driven insights

We bring cutting-edge technology into the process where it adds the most value. Analytics and new tools help us test ideas, confirm assumptions, and improve performance. By blending creative thinking with data, we deliver branding that is both imaginative and proven to work.

Client Testimonials

Turning an idea into a successful startup requires speed, strategy, and scalable execution.

Scott, Jodie, and the team at Edition have been outstanding. They led our rebrand and website project with clarity, care, and serious attention to detail. They quickly became more than just a creative partner. We now see them as an extension of our team.

Paul Rassie

Founder

The Edition team are especially great when it comes to delivering beautiful digital experiences. Kernel engaged Edition’s expertise to deliver the next evolution of our investment platform and a new marketing website. We found a very dedicated and talented team who went above and beyond to get us what we needed.

Armin Svoboda

Head of Digital Product

Edition is an exceptional choice for anyone seeking UX strategy and design services. Their expertise, collaborative ways of working, and impressive results make them a fantastic partner. Taking the time to understand our industry’s nuances, to dive deep into our customer’s problem space and our users’ day-to-day needs meant that the results have been fantastic.

John Antonie

Digital Experience Director

We were super happy with the work and loved interacting with the team, they took time to get to know our business and were exactly what we needed at the stage we were at in terms of budget and time commitment.

Sean Simpson

Founder

Incredible team to work with who went above and beyond. We have been complimented on our new brand and website consistently. Would recommend Edition extremely highly!!!

Alex McNaughten

Founder

I worked with Edition to create a design system and I loved their professionalism, the level of communication and the engagement over the duration of the project.

Sébastien Pierre

Head of Digital

We loved working with Edition to define a brand strategy that truly aligned with our business goals. They created an identity for Finbase that feels refined and authentic, plus built a new marketing website that’s helped drive a noticeable increase in inbound enquiries. The entire process was seamless, and the team were fantastic to collaborate with. Highly recommended!

Pernell Callaghan

Founder

What sets Edition apart is their combination of technical excellence, responsiveness, and genuine partnership. They have been outstanding to work with, and I would recommend them without hesitation to anyone looking for a committed, highly capable technology partner.

Ritta Khoury

Founder

What truly set Edition apart was their team's firsthand experience as customers of Tend, enabling them to grasp our unique value proposition and the impact we're making on healthcare in Aotearoa. they became an invaluable extension of our team. Highly recommend Edition for their professionalism, expertise, and genuine commitment to their clients' success.

Sarah Aldworth

Head of Marketing

Loved dealing with the team at Edition over the past couple of years. They are super responsive and have their finger on the pulse with the most up to date design and build practices. Highly recommend!

Chris Caigou

CCO & Co-founder

We have worked with the team @ Edition for the last two years to bring our vision for Carepatron to life. The team has been amazing, partnering with our customer and development teams to turn our vision into beautiful designs. I would strongly recommend Edition to any start-up or technology company that needs support from a world-class product design team!

Jamie Frew

Founder

Working with Edition was an outstanding experience. Their process was thoughtful and collaborative, starting with a deep dive into who we are as a business to ensure the new direction stayed true to our identity. Meetings were concise, recommendations were strategic, and every decision was purposeful.

Ben Tan

Head of Product

The team at Edition are fabulous to work with. They have prioritised building solid relationships with us, learning about our values, story, and vision, and working transparently and collaboratively. Edition is an invaluable asset, and we could not do what we do without them. Highly recommend!

Holly Dixon

Product Manager

The team at edition are both fantastic to deal with and really know their stuff. I can't rate them highly enough. Scott and Jodie have built a great company here. If you are looking to take your business to the next level, it's well worth your time to have a chat with them.

Shane Bradley

Founder

If you’re looking for a design agency that brings creativity and dedication to the table, we’d happily recommend Edition. The team were collaborative, open to feedback, and committed to delivering high-quality designs that enhanced our platform’s user experience.

Gene Dower

CTO & Co-founder

Working with Edition as our UI/UX design partner has been an excellent experience to date. They have worked collaboratively alongside our Australian based development team and exceeded all expectations. I would highly recommend.

Leon van Megen

General Manager

Paul Rassie

Founder

Armin Svoboda

Head of Digital Product

John Antonie

Digital Experience Director

Engagement models

We offer two unique engagement models to suit project needs.

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Project-based

We work with you to clearly define a scope and execute this based on an approved project approach.

Dedicated project team

Defined scope of work

Single delivery

Typically 1 - 3 months

Team-based

We establish a team comprising of key capabilities and allocate each team member at a dedicated capacity.

Extension of your team or fully outsourced team

Prioritised backlog of tasks

Several deliveries

Typically 3+ months

Why choose us?

We are a proven branding partner for technology companies.

We are trusted by startups, scaleups, and enterprises to create brands that support growth. Working with Edition means having a partner that brings together brand strategy and design to deliver results.

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Our work with early ventures, growing businesses, and larger organisations has shaped a process that adapts to different stages. This mix of creativity, flexibility, and proven expertise makes us a reliable choice for companies that want to define, refine, or evolve their brand.

Schedule a free Discovery Call with Scott, our UX Director & Co-Founder.

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Thank you for reaching out!

We aim to respond to all new enquiries within 1-2 work days.

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Branding Projects

Orchestra

Refreshingly simple equity management.

Zipp

Simplifying client updates.

Ternary

Electrifying transport without new infrastructure.

FAQs

Have a question? Let's answer it.

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What industries do you have experience working with?

We work with technology companies across sectors such as SaaS, fintech, healthcare, edtech, and agritech. Each industry has its own challenges, and we tailor our approach to create brands that build trust and scale effectively.

Can you help with a rebrand or just new startups?

Yes. We work with founders creating new brands as well as established companies updating or refreshing their identity. Our process adapts to both, whether you need to build from the ground up or evolve what already exists.

Do you offer standalone branding services?

Yes. In addition to full branding projects, we provide targeted services including identity design, copywriting, packaging, and product design. We also create guidelines and systems that support in-house teams to maintain consistency.

How long does a branding project take?

Timelines vary depending on scope and complexity. A smaller identity project may take 4 to 6 weeks, while a full identity system can take longer. We plan carefully so the work is thorough and foundations are built to last.

Who will be working on my project?

You will work with senior strategists and designers who specialise in branding. Our team combines strategic thinking with creative design, ensuring the details are delivered to a high standard and aligned with your company values.

Do you provide ongoing support after the initial project?

Yes. Many clients continue with us for updates, audits, and new assets. We help keep your brand consistent across marketing channels and digital platforms as your business grows.

Can you help with investor or fundraising materials?

Yes. We design pitch decks and presentations that combine strong visuals with clear storytelling. These materials help you communicate with investors and partners in a consistent and credible way.

How do you approach branding for tech companies?

We begin with strategy and use it to guide design. Messaging is shaped through storytelling and supported by visual identity. We use research, analytics, and modern tools to validate decisions. The outcome is a brand that is clear, adaptable, and effective for technology businesses such as SaaS, fintech, healthcare, and digital products.