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SAFE Notes: A Guide for Startups

Venture Capital
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min reaD
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Dec 4, 2024

Raising seed capital can be a significant hurdle for the founders of a new technology company. The Simple Agreement for Future Equity, or SAFE note, offers a straightforward path to funding, standing as an alternative to traditional financing methods or a convertible note.

This article explores SAFE notes, how they function, their key differences from convertible notes, and why they might be a great option for your tech startup.

What Is a SAFE Note?

The SAFE note was first introduced by Y Combinator in 2013 to simplify the funding process for early-stage startups.

Unlike traditional funding methods, SAFE notes eliminate the need to value the business. This is particularly beneficial for entrepreneurs who may not be able to justify a short-term valuation to investors when the company has not yet found product-market fit.

SAFE notes also remove other complexities, such as interest rates, maturity dates, and loan obligations that come with convertible debt. Investors provide capital or services upfront in exchange for future equity in a startup, typically at a discount. The transfer of equity takes place only if a conversion event occurs in the future, such as a financing round of at least $1m, helping to avoid early equity dilution.

How Do SAFE Notes Work?

SAFE notes are designed to streamline the way early-stage startups engage with investors.

Here's a breakdown of how they work:

Initial Investment

Investors provide startups with capital or services upfront, but instead of receiving immediate shares in the company, they receive a promise of future equity. This is where the "simple" in SAFE note comes into play, as it cuts through the complexities of traditional investment terms.

Trigger Event

The note converts into equity only if a defined trigger event, also known as a conversion event, occurs. This event could be the startup's next priced equity round, an IPO (Initial Public Offering), a liquidation event, or another significant event. The conversion is based on a simple set of predefined conditions that aim to benefit the investor, acknowledging the early investor’s support with favourable terms.

Valuation Cap & Discount Rate

These are the two critical elements that dictate the conversion terms.

Valuation Cap

The valuation cap sets a maximum valuation at which a SAFE converts into equity, ensuring they receive a fair share of the company relative to their early investment, even if its valuation skyrockets.

Usually it will be set at the expected valuation at the time of the next trigger event. For example, if you believe you are likely to raise capital for your Series A round at a $20m valuation in 12 months, $20m might become your valuation cap.

Discount Rate

The discount rate is another mechanism that aims to provide investors with equity at a lower price than that offered to investors in the next round of financing. Again, this serves as a reward for the SAFE note holder’s early investment risk.

The most common discount rate used by startup companies in Australia and New Zealand is 20%. However this varies depending on factors such as founder experience, the industry, and whether the trigger event is expected to happen very soon or if it’s unlikely to happen for a long time.

Transfer of Equity

When a trigger event occurs, the notes convert into preferred stock or common stock depending on what was agreed. The conversion price favours the investor by converting at the more advantageous option between the valuation cap and the discount rate outlined in the SAFE agreement.

Benefits of SAFE Notes

There are several founder-friendly reasons SAFE notes make sense for early-stage startups, particularly those who have yet to establish a pre-money valuation, and their investors.

Benefits for Startups

Flexibility

Capital raising through SAFE notes offers the flexibility to secure capital without setting a pre-money valuation, streamlining the fundraising process.

Speed

SAFE notes enable faster closing of funding rounds. This speed allows startups to secure capital when needed quickly and helps new investors join your cap table efficiently.

Simplicity

With fewer complexities than convertible notes, SAFE notes reduce paperwork and legal fees.

Growth Focus

With no interest or maturity dates, startups can concentrate on scaling their business without the burden of debt repayment.

Solvency

Depending on the terms, SAFE notes are typically treated as equity on the balance sheet, rather than debt, thus removing their impact on the balance sheet solvency test.

Benefits for Investors

Early Access to Investment Opportunities

SAFE notes offer investors a chance to back startups early, by simplifying the process of making an investment.

Potential for High Returns

Given the discounted equity and potential for significant valuation increases, investors can achieve high returns on their initial investment if the startup performs well.

Alignment with Startup

The conversion of SAFE notes into equity links investors' success with the startup's growth. Pro rata rights also allow investors to keep investing in later rounds, fostering a partnership-focused approach.

Discounted Equity

Investors might benefit from a discount rate on future equity, enhancing potential returns as the company's valuation increases.

Disadvantages of SAFE Notes

SAFE notes present unique benefits to both founders and investors. However, they also carry specific limitations that founders and SAFE investors should seek professional legal and financial advice to understand fully.

Disadvantages for Startups

Equity Control

Using SAFE notes might result in unexpected equity dilution, reducing founders' ownership stake in their business.

Investor Misalignment

Differences in company valuation and equity conversion expectations can emerge, leading to potential conflicts between founders and investors.

Future Fundraising Complexity

Managing several different SAFE notes with varied terms can complicate later funding rounds.

Disadvantages for Investors

Ownership Dilution

Conversion of SAFE notes into equity can dilute an investor's stake, especially with subsequent fundraising rounds.

Valuation Cap Challenges

Valuation caps might not accurately reflect the startup's potential value, especially if its valuation significantly increases.

Indefinite Returns

With maturity dates, the timeline for realising returns on SAFE notes is predictable, which can complicate investment strategies.

Equity Dilution

Converting SAFE notes into company equity can dilute the existing capitalisation table, potentially deterring some investors.

SAFE vs. Convertible Notes

SAFE and convertible notes are both popular methods used by early-stage startups looking to raise pre seed or seed capital from investors. While similar, there are some critical differences in their structure and terms.

SAFE Notes

  • Equity-like instruments; no valuation is required.
  • Simple and flexible; ideal for fast cost-effective fundraising.
  • Convert into equity during future financing.
  • No interest or maturity dates, minimising direct financial pressure.

Convertible Notes

  • Convertible notes work as debt instruments that convert to equity later.
  • Convertible securities are generally more complex, with potentially higher legal costs.
  • Have interest rates and maturity dates, increasing structure.
  • Offer more protections to investors, like liquidation preferences.

How to Issue a SAFE Note: Step-by-Step Guide

1. Consult Legal Advisors

Imagine your Fintech startup (structured as an LLC) is looking to raise $100,000 Pre seed funding. Although not always necessary, you should ideally consult a law firm that specialises in startup finances and understands the nuances of your industry. They'll help you kick off the SAFE note issuance process by drafting a document tailored to your situation.

2. Define Key Terms

You and your legal team determine critical terms for the SAFE note. In our example, let’s imagine you opt for a $3 million valuation cap, and a 25% discount rate. It is obviously important to ensure these terms are attractive to investors while protecting your startup's future growth potential.

3. Draft the SAFE Note Agreement

Draft the SAFE note with legal guidance to include your chosen terms alongside the specified conversion or trigger event, such as an equity financing round of at least $1 million. You might also consider including milestones that, when achieved, adjust the valuation cap or discount rate.

For a practical starting point, we suggest utilising the SAFE Note template provided by Kindrik Partners.

4. Present the SAFE Note to your Investor

Offer this SAFE note to your potential investors such as angel investors, venture capital firms, or a venture studio. Naturally this needs to accompany a detailed overview of your business and growth strategy, usually in the form of a pitch deck—VCs and other investors must understand the investment vehicle and the vision they're investing in.

5. Execute the Agreement

Assuming your investor is happy with the terms you have presented, you would solidify this through a formal SAFE Note agreement and distribute the signed document to all parties to keep for their records.

6. Equity Conversion

Now let’s imagine 12 months later your startup raises a $1m Seed round of funding at a pre-money valuation of $5m from new investors. This causes an equity conversion to be triggered, as the capital raise meets the $1m trigger event.

To determine the valuation at which the SAFE note will convert at we take the lower of:

  1. The discounted valuation; the seed round valuation of $5m less the 25% discount, which is $3.75m.
  2. The valuation cap; which was $3m.

In this case the valuation cap of $3m is less than the 25% discount on the pre seed valuation of $5m, so this valuation will be used to determine the conversion value. This means the $100,000 SAFE note will be converted to the relevant number of shares at a $3m pre-money valuation.

The SAFE note would convert first, so the $3m pre-money valuation would become a $3.1m post-money valuation. The SAFE note investor would therefore get 3.23% of the company, this is calculated as $100k/$3.1m.

After the SAFE note has converted, the new seed investment capital would come in causing the SAFE note investor to take part in the equity dilution. The new investors would be investing in a $5m pre-money valuation which would become a $6m post-money valuation. For their $1m investment they would get 16.7% of the company, this calculated as $1m/$6m.

The Future of SAFE Notes in Startup Financing

Adoption

While SAFE notes are very common in Silicon Valley and more mature startup ecosystems they are not yet as common in New Zealand and Australia. We anticipate that SAFE notes will continue to gain traction in Australasia as our startup ecosystem matures. Their appeal lies in their simplicity and the benefits they afford both parties which is crucial for the tech sector which needs to prioritise speed and innovation.

Evolution

SAFE notes will likely continue to evolve. We expect to see new types of SAFE notes that address the changing needs of startups and investors alike, potentially incorporating more standardised terms and offering nuanced investor protections.

Alternatives

SAFE notes will likely inspire the creation of new financial instruments. These alternatives could refine or redefine the terms of engagement between startups and investors, providing more tailored solutions to industry-specific challenges. It will be interesting to see Blockchain technology's impact on startup fundraising.

Continued Relevance

At their core, SAFE notes embody the principles of flexibility, efficiency, and alignment of interests. These qualities are highly valued in the startup ecosystem and are likely to ensure their continued popularity and relevance.

Key Article Takeaways

SAFE notes have become an important funding tool, especially for early-stage companies. They protect startup founders from premature equity dilution and avoid having to value a business on day 0. They also provide an efficient mechanism for investors to invest in high return opportunities without upfront negotiation on valuation.

Read some key takeaways from this article:

  • SAFE notes are legal instruments used in seed-stage financings that give investors the right to convert their investments into equity at a later date.
  • SAFE notes offer advantages for startups, such as flexibility, streamlined processes, and no interest or maturity date. They also offer discounted equity and potential preference during asset distribution for investors.
  • While SAFE notes have risks and limitations, conducting thorough due diligence and seeking professional advice can help mitigate potential drawbacks.
  • SAFE notes differ from traditional convertible notes regarding interest payments, repayment, company valuation, and debt versus equity representation.
  • The future of SAFE notes in startup financing looks promising due to their simplicity, flexibility, and investor-friendly features.

Scott Kennedy
Co-Founder & UX Director at Edition
Scott has a rich agency background supporting global brands with digital transformation. Today he’s committed to helping ambitious founders shape tomorrow with technology. Weekends are spent gardening with 90's hip-hop in his ears.
Mike Mandis
Co-CEO at Oxygen Advisors
Mike is Co-CEO at Oxygen Advisors; the finance experts behind 100+ tech startups. Over the past three years he has helped technology companies raise over $100m in capital and has supported companies scaling from pre-revenue to $10m+ ARR.

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Business
Looking for financial support? This free guide will help you understand the grants available to small businesses and startups in New Zealand.
min reaD

Building a startup in New Zealand requires more than just resilience and a great idea. It also requires capital. Whether you're at the early stages of your business investing in R&D or facing the challenges of a competitive industry, having financial support can make all the difference.

Recognising this, the New Zealand government actively invests resources in supporting small businesses in our beautiful country. To help you navigate the different funding options, we've compiled a comprehensive list of the top startup grants for tech startups in New Zealand.

What is a Startup Grant?

A startup grant is a sum of money awarded to businesses that meet the eligibility criteria to support their business idea or growth initiatives. These funds are not usually provided as a loan, and therefore repayment is not required. However, this is not free money in the sense that recipients of the funding opportunities are often required to detail how the funds will be spent and demonstrate the grant's impact on their business.

Self-Employment Startup Payment

The Self-Employment Startup Payment is a form of financial aid to help individuals start a new business. It aims to provide financial support for the essential startup costs that may pose a hurdle to new entrepreneurs.

Criteria

To be eligible for Self-Employment Startup Payment, applicants must:

  • Be initiating a new business venture
  • Require financial assistance for critical startup expenses

What you get

Up to $10,000, supporting critical startup costs.

This grant can be applied towards:

  • Initial lease and bond payments for your business premises
  • Material costs for prototypes and setting up a website
  • Legal fees associated with formalising your business structure

Learn more about the Self-Employment Startup Payment Grant

Flexi-Wage for Self-Employment

The Flexi-Wage for Self-Employment is a government initiative designed to assist individuals in creating their own business. It provides a financial cushion for early-stage startup business development, when the company may still need to be self-sufficient.

Criteria

To be eligible for Flexi-Wage for Self-Employment, applicants must:

  • Be in the process of starting a new business or in the early stages of business development
  • Present a viable business plan that demonstrates the potential for sustainability and growth

What you get

Up to $16,800 ($600 a week for a maximum of 28 weeks) for early stages of business development.

This grant can be applied towards:

  • Essential setup costs for the business
  • Living expenses during the initial phase where business income might not be stable

Learn more about the Flexi-Wage for Self-Employment Grant

Business Training & Advice Grant

The Business Training & Advice Grant provides access to specialised expertise, enabling new business owners to lay a solid foundation for their ventures through informed decision-making and strategic planning.

Criteria

To be eligible for the Business Training and Advice Grant, applicants must:

  • Be in the planning stages of starting a new business
  • Be receiving assistance from Work and Income New Zealand (WINZ) to launch the business
  • Intend to utilise the Flexi-wage for self-employment for the same business

What you get

Up to $1,000 every 52 weeks, financing professional services for new business owners.

This grant can be applied towards:

  • Business skills training
  • Crafting a comprehensive business plan
  • Seeking advice on starting and running the business effectively

Learn more about the Business Training & Advice Grant

Regional Business Partner Capability Vouchers

Regional Business Partner (RBP) Capability Vouchers support small businesses in New Zealand by subsidising training and advice on business planning, marketing, and systems through the Regional Business Partner Network to foster growth and efficiency.

Criteria

To be eligible for Capability Vouchers, applicants must:

  • Undergo an assessment with a local Regional Business Partner
  • Be operating with at most 50 full-time equivalent employees
  • Be registered for GST in New Zealand
  • Have a New Zealand Business Number (NZBN)
  • Be operating in a commercial environment
  • Demonstrate a desire to innovate and grow

What you get

Up to $5,000 per year, for training and advice for business owners and their teams on essential management topics.

This grant can be applied towards management training in key areas such as:

  • Business Planning, Systems, and Sustainability
  • Capital Raising, Export, and Finance
  • Governance, Lean Manufacturing/Business Operations, and Marketing

Learn more about RBP Capability Vouchers

Callaghan Innovation R&D Grants

Callaghan Innovation offers various R&D grants to support significant technological development and business innovation. This includes the Ārohia Trailblazer Grant, New to R&D Grant, R&D Experience Grant, R&D Career Grant, and the R&D Tax Incentive—each designed to fund different stages and scales of R&D activities, from initial development of intellectual property to commercialisation.

Ārohia Trailblazer Grant

The Ārohia Trailblazer Grant from Callaghan Innovation is designed to support innovative New Zealand businesses preparing to launch their products or services to the market. Here's a structured overview following your example:

Criteria

To be eligible for the Ārohia Trailblazer Grant, applicants must:

  • Be an innovative business at the "getting ready to go to market" stage
  • Have completed the majority of their research and development
  • Demonstrate the potential to create opportunities for other innovators in Aotearoa
  • Exhibit four explicit attributes, emphasising community and industry impact (stated on the website)

What you get

Up to $4 million in co-funding for selected businesses, supporting innovative New Zealand businesses as they prepare to launch groundbreaking products or services to the market.

This grant can be applied towards:

  • Setting up new infrastructure and production capabilities
  • Building teams with the right skills
  • Developing demonstration models
  • Marketing efforts

Learn more about the Callaghan Innovation Ārohia Trailblazer Grant

New to R&D Grant

Similar to the now-retired Callaghan Innovation Getting Started Grant, their New to R&D Grant provides financial support to kickstart the research and development phase for startups and established businesses, facilitating the progression of product development or services from concept to commercial readiness.

Criteria

To be eligible for the New to R&D Grant, applicants must:

  • Be an eligible entity as a business
  • Your business must not have received any government funding for R&D greater than $5,000 in the three years before the date of submission of your application
  • Your business must have spent less than $50,000 in total on R&D over the three years before the date of submission of your application
  • You must be able to fund your share of the R&D costs

What you get

Up to $400,000, funding 40% of your eligible R&D activities.

This grant can be applied towards:

  • Initial research and development costs
  • Capability development activities

Learn more about the Callaghan Innovation New to R&D Grant

R&D Experience Grant

The R&D Experience Grant from Callaghan Innovation is designed as a student grant to facilitate existing businesses in integrating tertiary-level students into their research and development (R&D) projects through full-time summer internships. This approach aims to equip students with valuable, real-world R&D experience, nurturing future innovators.

Criteria

To be eligible for the R&D Experience Grant, applicants must:

  • Have an ongoing R&D program with a dedicated budget and technical staff
  • Fulfil financial due diligence criteria
  • Employ interns on their payroll, ensuring they receive at least a Living Wage during the internship
  • Be a business incorporated under the New Zealand Companies Act, registered under the Limited Partnerships Act, a Māori incorporation or trust, or meet other specific criteria
  • Apply for a maximum of 10 students, adhering to the stipulated student-to-R&D personnel ratio

What You Get

Financial support by covering student wages at the Living Wage rate.

This grant can be applied towards:

  • Compensation for students participating in R&D projects
  • Providing valuable, real-world R&D experience to students

Learn more about the Callaghan Innovation R&D Experience Grant

R&D Career Grant

The R&D Career Grant from Callaghan Innovation is designed as a student grant to financially support innovative businesses employing PhD and Masters graduates full-time for six months. The goal is to provide these graduates with their first professional experience in research and development (R&D), thereby enhancing both their career prospects and the R&D capabilities of the hiring businesses.

Criteria

To be eligible for the R&D Career Grant, applicants must:

  • Conduct active R&D supported by a specific R&D budget and technical team
  • Meet financial due diligence requirements
  • Offer a full-time employment position to the graduate, not a contract role
  • Be an entity incorporated under the New Zealand Companies Act, registered under the Limited Partnerships Act, a Māori incorporation or trust, or meet other defined criteria

What You Get

Coverage of a graduate's salary for six months.

This grant can be applied towards:

  • Full-time employment of PhD and Masters graduates in R&D roles
  • Integration of fresh academic insights and cutting-edge knowledge into business R&D efforts

Learn more about the Callaghan Innovation R&D Career Grant

R&D Tax Incentive

The R&D Tax Incentive (RDTI) from Callaghan Innovation is a financial measure designed to support New Zealand businesses engaging in research and development (R&D) activities. It aims to alleviate financial burdens and recognise the innovative efforts contributing to a better future.

Criteria

To be eligible for the RDTI, applicants must:

  • Conduct R&D activities within New Zealand
  • Complete the Business Eligibility and R&D Eligibility quizzes on the RDTI website to confirm their eligibility
  • Engage in qualifying R&D activities meeting the specified tax credit claims criteria

What You Get

A 15% tax credit on eligible R&D expenditures.

This incentive can be applied towards:

  • Direct R&D activities conducted in New Zealand
  • Costs associated with developing new or improved products, processes, or services

Learn more about the Callaghan Innovation R&D Tax Incentive

Deep Tech Incubators

Deep Tech Incubators offer robust support and investment from Callaghan Innovation to propel Deep Tech ventures, fostering scientific and technological breakthroughs with the potential for profound societal impact.

Criteria

To be eligible for the Deep Tech Incubator, applicants must:

  • Present a novel, defensible Deep Tech proposal with significant scientific or engineering advancements
  • Demonstrate a credible project plan, commercialisation strategy, and budget with adequate resources allocated by the partner Incubator
  • Align with the chosen Incubator's strategy and specialty area, or provide a valid rationale for any deviation
  • Be early-stage with a long path to commercialisation, high-growth with global ambitions, and have strong science or engineering foundations with some technical validation
  • Be incorporated in New Zealand and offer benefits to the country

What You Get

A minimum of $1 million in funding, with $750,000 as a repayable grant from Callaghan Innovation and a minimum of $250,000 from the partner incubator.

This funding can be applied towards:

  • Development and commercialisation of novel, defensible Deep Tech proposals
  • Building teams, infrastructure, and achieving technical validation

Learn more about the Callaghan Innovation Deep Tech Incubators Grant

Waka Kotahi Innovation Fund: Hoe ki angitū – Innovation Fund

Criteria

To be eligible for a grant from Hoe ki angitū – Innovation Fund, applicants must:

  • Address specific challenges related to New Zealand's land transport, such as climate change, road safety, and emissions reduction.
  • Innovate within the private sector, including startups, iwi, and research institutions.
  • Propose solutions applicable in New Zealand, enhancing social and economic outcomes.

What you get

Financial support ranging from $30,000 to $500,000 for up to 16 weeks to accelerate innovative transport solutions, with potential phasing over twelve months.

This grant can be applied towards:

  • Development of innovative responses to published transport challenges.
  • Access to data, expertise, regulatory guidance, and real-world testing environments.

Learn more about the Hoe ki angitū – Innovation Fund

Te Pūnaha Hihiko: Vision Mātauranga Capability Fund

Criteria

To be eligible for a grant from Te Pūnaha Hihiko: Vision Mātauranga Capability Fund, applicants must:

  • Build connections between Māori organisations and the science and innovation sectors.
  • Develop projects that align with the Vision Mātauranga policy, integrating Māori knowledge and perspectives.
  • Aim to increase the understanding and application of research outcomes beneficial to Māori communities.

What you get

An annual budget of approximately $4 million, with about $2 million available for new proposals, supporting collaborative projects and research capabilities through various funding schemes.

This grant can be applied towards:

  • Projects that foster new connections between Māori organisations and researchers.
  • Research and initiatives that contribute to the strategic outcomes of the Vision Mātauranga policy.
  • Activities that build research capabilities relevant to Māori knowledge and aspirations.

Learn more about Te Pūnaha Hihiko: Vision Mātauranga Capability Fund

Pros & Cons of Startup Grants

Startup grants offer valuable financial support to emerging businesses, but they come with advantages and challenges, like any funding option. Understanding these can help you navigate the decision-making process more effectively.

Other Government Support for Startups

New Zealand's government agencies support startups beyond growth grants, focusing on training, business advisor services, and sustainability tools to foster growth and innovation.

These programs collectively aim to enhance New Zealand startups' digital capabilities, international reach, and environmental sustainability, offering a holistic support system for business growth and innovation. There is no precise template for which funding avenues are right for your business, and it is important to explore many options to find the right fit.

Digital Boost Skills Training

Run by the Ministry of Business, Innovation and Employment (MBIE), this initiative provides free training on digital tools, website management, and social media optimisation to enhance business digital presence.

Learn more about Digital Boost

Invest New Zealand

New Zealand Trade and Enterprise (NZTE) aids businesses targeting international markets with personalised advice and global networking, supporting export ambitions.

Learn more about Invest New Zealand

Climate Action Toolbox

A free tool aiding businesses in reducing their carbon footprint, helping them understand and act on environmental impact, and aligning with New Zealand's sustainability goals.

Learn more about Climate Action Toolbox

Business Mentors NZ

Business Mentors New Zealand is an independent not-for-profit mentoring service committed to supporting the success of small business owners, start-up entrepreneurs and social enterprise decision-makers.

Learn more about Business Mentors New Zealand

General NZ Business Advice

Tools and expert advice from government and industry for both large and small business owners such as; checking business name availability, finding out about claiming expenses and registering a trade mark.

Learn more at business.govt.nz

Additional Funding Options

While New Zealand's government grants offer a solid foundation for funding across many types of businesses, most startups will also need to explore additional financial avenues at some point in their journey.

Equity Financing

For startups ready to scale, equity financing presents a path to secure significant investment in exchange for a share of ownership. Not just funds essential for growth, equity financing often also comes with expertise, mentorship, and networks that can propel a business forward.

If you’re considering equity financing for your startup, take a look at these resources:

  • Investor Directory: Explore leading investment groups fuelling New Zealand and Australia's tech startups with Edition's Investor Directory.
  • Venture Capital Guide: Navigate venture capital with our comprehensive guide, from angel investors and accelerators to venture capital funds.
  • Top Venture Capital Firms: Identify potential partners among New Zealand's and Australia's leading VC firms.
  • Venture Studios: Discover how venture studios reinvent startup development—read Edition's guide.

Debt Financing

Debt financing offers an alternative that can be less dilutive than equity options. Providers like Prospa and Taxi offer small business loans tailored to startups' unique needs, enabling them to grow without giving up equity.


At Edition, we specialise in bringing visionary ideas to life. Whether you're navigating technology startup grants and small business grants or seeking venture capital, our strategic design and development expertise is tailored for companies eager to make a difference—partner with us to transform your innovative ideas into digital solutions that contribute to a better future.

Venture Capital
Looking to raise capital? Explore NZ’s top Venture Capital firms fuelling technology startups in 2025.
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In the last decade, New Zealand's tech startup ecosystem has experienced an extraordinary surge. Venture capital (VC) firms have emerged as instrumental partners, reshaping the trajectory of technology startups and propelling them toward significant valuations and IPOs on the NZX and beyond.

However, despite an abundance of VC firms eager to invest in innovative and forward-thinking startups, information on New Zealand's venture capital and angel investment landscape remains elusive, scattered, and outdated—with crucial insights hidden behind paywalls.

In this article, we present a comprehensive guide, shining a spotlight on the top VC players that are actively supporting and fuelling the growth of technology startups in Aotearoa in 2024.

Aera VC

  • Stage: Seed, Series A, Series B
  • Focus: Climate & Sustainability, Deep Tech
  • Notable Investments: Solugen, 54Gene, Aqua Cultured Foods
  • Location: Auckland (NZ), Singapore
  • Website: aera.vc

Aera VC stands at the forefront of deep technology and sustainability investments, propelling the world towards a brighter future. They proactively identify and support visionary founders and teams dedicated to addressing pressing global challenges like climate change. With a VC fund that has a global network and unwavering commitment to positive change, Aera VC positions themselves as an exceptional partner for early-stage ventures tech startup companies striving to make a meaningful impact on a global scale.

AirTree Ventures

  • Stage: Seed, Series A, Series B
  • Focus: Technology, SaaS
  • Notable Investments: Canva, Linktree, Employment Hero
  • Location: Sydney (Australia)
  • Website: airtree.vc

AirTree is driven by a mission to provide unwavering support to Australian and New Zealand founders from the very beginning, firmly believing in their audacious visions. As dedicated long-term partners, AirTree Ventures goes beyond funding; they actively assist portfolio companies in essential recruitment endeavours, offering expert guidance on organisation design, employee experience, and compensation strategies. Additionally, founders gain access to a valuable network of experienced individuals who understand the intricacies of scaling startups.

Blackbird Ventures

  • Stage: Pre-Seed, Seed, Series A, Series B, Growth, IPO
  • Focus: Technology
  • Notable Investments: Canva, Zoox, SafetyCulture
  • Location: Melbourne (Australia), Sydney (Australia), Auckland (NZ)
  • Website: blackbird.vc

Blackbird Ventures, one of the largest and most active venture capital funds in Australia, focuses on supporting ambitious startups with a vision for global impact. They target technology companies that have the potential to generate over $100 million in annual revenue and have a strong track record of success. With a discerning eye for tech-driven startups with a lean capital requirement and high potential for rapid scaling, Blackbird Ventures commits to supporting founders from inception. They provide an exhaustive suite of resources, networking platforms, and programs to enhance startup success. Though they often lead investment rounds, they're also open to co-investment with other venture capitalists and making initial investments alongside angel investors through their angel networks.

GD1

  • Stage: Pre-Seed, Seed, Series A
  • Focus: Deep Tech, SaaS, Hardware, Connected Hardware, Healthtech, Web3
  • Notable Investments: Foundry Lab, Zenno, Orbica, Dawn Aerospace, Auror
  • Location: Auckland (NZ)
  • Website: gd1.vc

GD1 (Global From Day One) is a VC firm that adopts a "bottom-up" approach, supporting exceptional insights-driven, science and engineering-anchored New Zealand companies within Aotearoa’s vibrant, diverse tech ecosystem. GD1 boasts a globally experienced team (ex-founders, operators, engineers, and investors). Their portfolio companies gain access to leading global technology hubs and extensive connections to support market entry on a global scale. GD1 also provides comprehensive support from in-house advisory experts specialising in various aspects of the growth journey, from capital raising to go-to-market strategy and operational excellence.

Hillfarrance

  • Stage: Pre-Seed, Seed
  • Focus: Gaming, Software, AI & Machine Learning, Climate Change
  • Notable Investments: Scannable, Partly, In Game Collectibles
  • Location: Auckland (NZ)
  • Website: hillfarrance.com

Hillfarrance is an early-stage VC firm that invests in audacious Kiwi founders driving innovations in media, gaming, artificial intelligence, and climate change. With a strong emphasis on the pre-seed and seed funding stages, Hillfarrance provides invaluable support through connections, networking, and operational expertise. Setting themselves apart, they allocate 20% of their returns to portfolio company founders, fostering a collaborative environment and shared success. Additionally, they offer assistance in areas like connections, business development, human resources, and founder/co-founder well-being support.

Icehouse Ventures

  • Stage: Pre-Seed, Seed, Series A, Series B, Series C
  • Focus: Sector Agnostic
  • Notable Investments: Halter, FirstAML, Hnry, Sharesies, Caruso
  • Location: Auckland (NZ)
  • Website: icehouseventures.co.nz

Icehouse Ventures is a VC firm dedicated to supporting brave Kiwi entrepreneurs in their journey to build global companies from New Zealand. Icehouse Ventures looks for founders with unique insights and deep domain expertise, aiming to build industry-disrupting global companies, particularly in the tech sector. They have a team of experienced advisors and investors who are committed to providing guidance and helping innovative businesses grow and thrive—with a specialised community, called First Cut, for founders under 30. Their portfolio companies gain access to a wide network of resources, including other portfolio companies and investors, for talent acquisition, guidance, follow-on capital, and valuable insights to help their company thrive.

Movac

  • Stage: Pre-Seed, Seed, Series A, Series B, Series C
  • Focus: Medical Devices, SaaS, Deep Tech, Healthcare, Aerospace
  • Notable Investments: Vend, TradeMe, Mint Innovation, Dawn Aerospace
  • Location: Auckland, Wellington (NZ)
  • Website: movac.co.nz

Movac stands as one of New Zealand's most experienced technology investors, having actively supported Kiwi entrepreneurs since 1998. Their mission centres around tackling challenging problems in large markets, providing comprehensive support to tech teams throughout their entire journey. With a wealth of functional expertise, global connections, and extensive experience in commercialising and growing businesses, Movac is dedicated to empowering startups to reach their full potential.

NZ Growth Capital Partners

  • Stage: Pre-Seed, Seed, Series A, Series B
  • Focus: Technology, Healthcare, Clean Energy
  • Notable Investments: LanzaTech, Narative, Kami
  • Location: Auckland (NZ), Wellington (NZ)
  • Website: nzgcp.co.nz

NZ Growth Capital Partners (NZGCP) is a government-owned investment firm dedicated to supporting innovative and high-growth businesses and driving innovation in New Zealand's entrepreneurial ecosystem. With a commitment to fostering economic growth, they provide patient capital and strategic guidance to help companies realise their growth potential. NZGCP offers tailored investment funds for different stages of a company's development. Through their impactful investments, NZGCP plays a pivotal role in fuelling economic growth and propelling New Zealand's innovation landscape forward.

Outset Ventures

  • Stage: Pre-Seed, Seed, Series A
  • Focus: Deep Technology (Energy, Hardware, Biotech, Aerospace, Advanced Materials)
  • Notable Investments: Open Star, Dennison Technologies, Vertus Energy
  • Location: Auckland (NZ)
  • Website: outset.ventures

Outset Ventures is a dynamic venture capital firm and deep technology incubator specialising in specialising in early-stage founder-led science and engineering startups. They are the only New Zealand based deep technology investors with an in-house laboratory and workshop facilities. Their experienced team and investment committee bring capital, a vast network, and industry expertise to help their portfolio companies thrive.

Pacific Channel  

  • Stage: Seed, Series A, Series B
  • Focus: Climate & Sustainability, Automation, Food & Beverage, Industrial, Deep Tech
  • Notable Investments: Tasmanion, Geo40, CropX
  • Location: Auckland (NZ)
  • Website: pacificchannel.com

Pacific Channel is a New Zealand-based venture capital firm dedicated to supporting groundbreaking science and advanced engineering deep tech companies that address significant global challenges. With a thematic focus on improving quality of life, future of food, sustainable economy, and automation, they provide capital, expertise, and networks to companies at various growth stages. Pacific Channel's portfolio reflects their commitment to solving complex problems and driving positive change for a better future.

Phase One Ventures

  • Stage: Pre-Seed, Seed
  • Focus: SaaS
  • Notable Investments: Cotiss, Sugar Wallet, EasyRent
  • Location: Auckland (NZ)
  • Website: phaseone.ventures

Phase One Ventures is not just a venture capital fund. It's a community of early-stage company founders, a product and growth incubator program, and a committed supporter of the next generation of innovative New Zealand businesses. With a vision of creating a thriving and vibrant startup community, Phase One Ventures helps founders achieve product market fit, crystallise their vision, and identify growth engines. They provide pro bono support through mentorship, expert sessions, social catchups, and bi-weekly office hours, while also providing investment opportunities to companies that demonstrate significant progress.

Punakaiki Fund

  • Stage: Seed, Series A, Series B
  • Focus: Technology, SaaS
  • Notable Investments: Whip Around, Vend, Timely, Couchdrop
  • Location: Auckland (NZ)
  • Website: https://punakaikifund.co.nz/

Punakaiki Fund is one of New Zealand's original and most prominent venture capital firms, known for its early-stage venture investments with high growth potential. Founded in 2013, they offer more than just funding, providing mentorship to support startup success. While Punakaiki Fund has a wide investment mandate and seeks a diversified portfolio, they find B2B SaaS business models particularly attractive and have a strong track record in this space with notable investments in Vend, Timely, Moxion and Linewize. They have a strong Socially Responsible Investment Policy that precludes them from investing in certain sectors and high emissions industries (including crypto). With their experienced team and vast international network of advisors, investors and business owners/founders, Punakaiki Fund continues to make a significant impact on the thriving New Zealand startup ecosystem.

Sparkbox Venture Group

  • Stage: Pre-Seed, Seed, Series A
  • Focus: SaaS, Diagnostic Technology, Communication
  • Notable Investments: Xero, Mish Guru, Auror
  • Location: Auckland (NZ)
  • Website: sparkboxventures.com

Sparkbox Venture Group is a prominent investor in high-growth technology companies throughout the Asia-Pacific region. Their funding programs, including GD1 Seed, GD1 Fund II, and Sparkbox Investments, cater to startups at different stages of development. With a diverse portfolio of innovative companies, Sparkbox Venture Group is an active investor, supporting and nurturing startups and playing a pivotal role in driving their growth and success. Their expertise and financial backing have created valuable partnerships for ambitious entrepreneurs in New Zealand and beyond.

WNT Ventures

  • Stage: Seed, Series A
  • Focus: AgriTech, Artificial Intelligence, Automation, Engineering, Sustainability
  • Notable Investments: Mastaplex, CarbonCrop, FoundryLab, Mint Innovation
  • Location: Tauranga (NZ)
  • Website: wntventures.co.nz

WNT Ventures is a venture capital firm that invests in ambitious deep tech founders. They provide high conviction support, connecting founders to resources, expertise, and support to build global businesses. WNT Ventures is dedicated to advancing deep technology as one of New Zealand's fastest-growing and highest-value creation sectors. They seek pre-revenue tech companies with defensible intellectual property serving global markets. In addition to capital, WNT Ventures offers hands-on support through pre-incubation funding grants, incubation programs, and valuable resources.

Summary

New Zealand's startup scene is thriving, with unprecedented growth and investment opportunities a range of potential investors. The government's commitment to fostering entrepreneurship and the increased availability of early-stage investment make it an ideal destination for tech startups.

Remember, the journey to raising capital is not just about the money or reaching a particular valuation in your seed round—it's crucial to find partner(s) and shareholders who also share your vision and can provide the support you need to succeed. Taking care in due diligence to gain the right support can pay dividends, allowing you to navigate the entrepreneurial journey and make a lasting impact on the world.

If you're a tech startup (or a small business with ambitious goals) in New Zealand, connect with the venture capital firms mentioned in this article, present your ideas, and unleash the potential of your business!

New Zealand tech startups can access a range of grants and support services beyond venture capital, such as through Callaghan Innovation. NZTE also has resources for if your business plan is to raise capital. Alternative funding methods (such as via private equity, crowdfunding, or with a venture studio) may be helpful to explore.

Looking for Aussie startup fundraising opportunities, such as Square Peg Capital in New South Wales or Startmate in Victoria? View Australia’s Top Venture Capital Firms For Tech Startups [2024].

Business
Dive into the stages of startup funding, from initial pre-seed capital to strategic exit options, and learn how to effectively navigate this journey as a tech founder.
min reaD

A startup's journey involves navigating different stages of growth, typically marked by key fundraising milestones. Tech entrepreneurs must grasp the uniqueness of each stage to plan ahead and steer their ventures towards growth and success.

This guide outlines the key funding stages along the startup journey and highlights each stage's primary objective. We also explore typical uses of funding, potential investors and their expectations, and the challenges a startup will typically experience.

Key Phases in a Startup's Journey

The startup lifecycle is inherently linked to the financing stages of the venture. Each growth phase brings a different approach to funding to secure the initial runway through venture capital rounds for scaling operations to potential IPOs or acquisition strategies as part of an exit plan.

Recognising the nuances of each funding stage enables startup founders to align their entrepreneurship and growth strategies with financial and business planning, ensuring they secure the necessary amount of money to fuel the next stage of their journey.

Pre-Seed Funding

At the earliest stage of their fundraising journey, startups engage in the pre-seed stage, focusing on transitioning a business idea into a potential business model. This stage involves market research, product ideation, and team assembly.

Primary Objective

Develop a Minimum Viable Product (MVP) with a market strategy that addresses a real need and lays the groundwork for further development.

Key Actions

Conduct Thorough Market Research

Assess market needs, analyse competitors, and identify pain points of potential customers to ensure the product offers a viable solution.

Iterative Prototyping

Build and refine prototypes to gather concrete feedback and iteratively improve the product.

Engage Early Users

Implement initial user testing to collect data, observe user interactions, and refine the MVP based on practical insights.

Types of Investors

  • Angel investors.
  • Friends and family.
  • Pre-seed venture funds.

Investor Expectations

Teams with high-potential ideas capable of executing a vision. They are primarily focused on the feasibility of the product concept and the team's capacity to deliver on initial milestones.

Their investments are typically modest, serving as preliminary validation of the startup's market potential and operational capabilities.

Challenges & Considerations

Resource Management

Efficient utilisation of limited financial resources to achieve significant progress and milestones.

Strategic Clarity

Establishing a clear business direction based on comprehensive market analysis and user feedback and translating this into a compelling pitch deck for future rounds of funding.

Seed Funding

The Seed round marks the transition from concept development to early business operations, providing the first substantial capital infusion to enhance the MVP and initiate market entry.

Primary Objective

Refine the MVP to demonstrate its viability and begin laying the foundation for market penetration.

Key Actions

MVP Refinement

Leverage user feedback to make necessary adjustments and improvements to the MVP.

Market Entry Strategy

Develop and execute strategies to introduce the product to the target market.

Team Expansion

Build the core team to support growth in core areas such as product development and customer acquisition.

Types of Investors

  • Venture capital firms (focused on early-stage startups).
  • Advanced angel investors.
  • Seed venture funds.
  • Accelerators.
  • Incubators
  • Crowdfunding platforms.

Investor Expectations

Startups with a viable MVP and evidence of initial market traction. Investors expect the team to demonstrate scalability potential and market impact in the seed funding stage.

Investors are particularly interested in the startup's ability to adapt and respond to user feedback efficiently, proving a compelling business model that supports substantial growth opportunities.

Challenges & Considerations

Effective Market Entry

Successfully introducing the product to the market while continuing to iterate based on user feedback.

Financial Management

Navigating cash flow challenges and efficiently using seed capital to sustain growth until the next round of funding.

Series A Funding

The Series A funding round helps startups to scale their operations after demonstrating strong product-market fit. This funding stage involves significant investment, typically from venture capitalists.

Primary Objective

Accelerate growth to enhance operations and solidify market presence.

Key Actions

Scale Operations

Expand operational capacity to support increased demand and business complexity.

Enhance Product Offering

Invest in product development to broaden features and improve user experience.

Market Expansion

Explore and penetrate new markets to expand customer base and increase revenue streams.

Types of Investors

  • Venture capital firms (focused on growth-stage investments).
  • Super angel investors.
  • Early-stage venture funds.
  • Investor Expectations

Startups with proven business models and a clear potential for rapid growth. These startups should have demonstrated a strong product-market fit and the ability to scale operations effectively.

Investors expect a detailed growth strategy that aligns with market opportunities and shows potential for significant market capture.

Challenges & Considerations

Sustaining Growth

Managing the complexities of rapid scaling while maintaining product quality and customer satisfaction.

Strategic Alignment

Aligning growth strategies with market opportunities and investor expectations.

Series B Funding

Series B funding supports startups ready for aggressive expansion and further solidification of their market position through advanced product development and strategic market penetration.

Primary Objective

Utilise established market presence to drive substantial growth and prepare for leadership in the industry.

Key Actions

Advanced Market Penetration

Deepen market reach and increase market share through targeted marketing and expanded sales efforts.

Product Diversification

Develop new products or enhance existing offerings to meet broader customer needs and tap into new customer segments.

Strategic Hiring

Attract top talent to support innovation and expansion efforts.

Types of Investors

  • Later-stage venture capital firms.
  • Growth equity investors
  • Continuing investments from previous venture capital firms.

Investor Expectations

Focus on startups that have already shown market fit and are ready for aggressive expansion. They expect these companies to have scalable business models and substantial customer bases.

Investors assess the effectiveness of the management team in driving the company through expanded operations and increased market demands.

Challenges & Considerations

Operational Efficiency

Enhancing operational capabilities to support a larger scale of operations without losing efficiency.

Market Adaptation

Responding dynamically to changing market conditions and customer feedback to maintain competitive advantage.

Series C Funding & Beyond

The Series C funding round and beyond (e.g. Series D funding) prepares well-established startups for significant scaling, potentially gearing up for public offerings or major strategic initiatives like acquisitions.

These stages are crucial for entrepreneurs aiming for market leadership or preparing for a successful startup exit.

Primary Objective

Enhance business operations and strategic investments to maximise growth potential while preparing for public offerings or sustaining growth to maintain market leadership.

Key Actions

Expansion Through Acquisitions

Identify and integrate acquisitions to expand product lines and enter new markets.

Capital Intensive Projects

Launch significant investments such as international expansion or major technological advancements.

IPO Preparations

When nearing an IPO, ensure compliance with public market standards and expectations.

Types of Investors

  • Large late-stage venture capital firms.
  • Private equity firms.
  • Corporate venture arms.
  • Strategic investors looking for integration or collaboration opportunities.
  • Hedge funds.
  • Investment banks.
  • Public market funds preparing for IPO support.

Investor Expectations

Investors seek startups with a proven track record of growth, scalability, and operational efficiency, poised for lucrative exits or major expansions.

They expect clear long-term strategies, strong market positions, and readiness for additional funding via the public market.

Challenges & Considerations

Scalability vs. Sustainability

Balance rapid expansion with sustainable practices to ensure long-term viability.

Investor Relations

Manage complex investor relations and prepare for the scrutiny of larger funding rounds.

Market Position Maintenance

Continuously innovate and adapt to remain competitive in a more saturated market.

Disclaimer: Every startup is unique. The above aims to provide a high-level overview of the average startup in New Zealand at each key funding stage based on our experience and insights provided by Hillfarrance.

Exit Strategies for Startups

As startups evolve from a new business venture to later in their maturity stage, considering exit strategies becomes increasingly important. These strategies help to realise the value created by the founding team and investors through years of hard work and dedication.

Below, we explore different exit strategies for startups, detailing when they are typically utilised, their benefits, and a balanced view of their advantages and disadvantages.

Initial Public Offerings (IPOs)

Utilised by mature startups that have achieved substantial growth and are ready to tap into the public markets for further expansion.

An IPO allows a startup to access significant capital, enhance its public profile, and provide liquidity for its investors. It also offers a prestigious status and the ability to attract top talent.

Advantages

  • Access to a large pool of capital.
  • Increased credibility and public awareness.
  • Liquidity for founders and early investors.

Disadvantages

  • Rigorous regulatory and compliance requirements.
  • High costs associated with going public.
  • Potential loss of control as stakeholders now include public shareholders.

Mergers & Acquisitions

Suitable for various stages of startup funding, particularly those looking to expand quickly or enter new markets through strategic partnerships.

M&A can offer startups immediate financial returns, operational synergies, and access to new markets and technologies. This route can accelerate startup growth beyond organic means.

Advantages

  • Immediate realisation of financial gains.
  • Strategic growth through access to new markets and technologies.
  • Potential for operational efficiencies with larger entities.

Disadvantages

  • Complexity in negotiations and due diligence.
  • Risk of cultural mismatches.
  • Potential job redundancies post-merger.

Management Buyouts

Often pursued by startups that have yet to go public but have reached a point of operational stability and profitability.

Management buyouts allow founders to exit by selling their stakes to private investors or the existing management. This strategy can preserve the company'scompany's culture and operational ethos.

Advantages

  • Simplified negotiation process compared to public offerings.
  • Preservation of company culture and legacy.
  • Immediate liquidity for founders.

Disadvantages

  • Potentially lower valuation compared to public markets.
  • Limited buyer pool.
  • Dependence on management's ability to finance the buyout.

Secondary Market Sales

Ideal for later-stage startups that have significant value and where founders or early investors seek liquidity without a complete exit.

Provides an avenue for early investors or founders to sell their shares to new investors, such as financial institutions or private equity, without affecting the company'scompany's operations.

Advantages

  • Provides partial liquidity to shareholders.
  • Does not require public disclosure as with IPOs.
  • Less regulatory scrutiny.

Disadvantages

  • May involve discounts on valuation due to lack of marketability.
  • Limited to accredited investors.
  • Can lead to dilution of existing shareholders.

Conclusion

Strategic funding, innovation, and resilience shape the journey from an initial idea to a startup's success. Understanding the nuances of each stage of a startup—from pre-seed to exit—helps entrepreneurs secure the necessary capital to scale their operations into a successful business.

This journey emphasises the importance of aligning growth ambitions with financial planning, where adaptability and a clear vision are key.

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