Let’s build the future together.
Edition is a digital innovation studio for technology-led companies that believe in the power of design to shape a better world.
We are a digital innovation studio for startups and growing tech companies.
Digital Products
We translate complicated requirements into enjoyable, easy-to-use software and mobile applications that drive measurable business value. Our tailored approach ensures cost-effective results, fast.
Marketing Websites
We empower marketing teams of technology-led companies to accelerate customer acquisition and hit KPIs by delivering SEO-friendly, results-driven marketing websites - optimised for conversion.
Brand Identities
We know what it takes to stand out and grab attention in the digital world. Whether you’ve outgrown your current brand identity, need to refine your brand strategy, or want to create something new for scratch - we can help.
Recent Engagements
A digital platform providing world-class investment funds and quality financial resources to grow financial wealth.
A healthcare workspace that empowers small health practices do more of what they love.
An interactive learning platform empowering students and enhancing the way teachers teach, feedback, and assess.
New Zealand’s first fully integrated, instant, and secure contactless mobile payment platform.
The first company in the world to implement a GNSS/cellular-based road charging solution across an entire country.
Helping businesses complete secure and seamless AML verification as part of customer due diligence processes.
Building world-class
technology companies.
Recent Thoughts & Ideas
Balancing Innovation and Usability in Software Companies
Innovative ideas drive the creation of new designs and exciting products that capture our attention. However, without careful consideration of usability, these cutting-edge features may confuse more than they delight.
Usability anchors innovation, ensuring that products are accessible and easy to navigate. Combined with good interaction design, it enables customers to benefit from advanced features without stumbling over complicated interfaces. However, balancing the scales between innovation and usability can be tricky for software teams and their stakeholders.
How do you prioritise a groundbreaking feature over enhancing existing features? How do you cater to customer feedback while still pushing the boundaries of what's possible? Let’s explore how UX design, design thinking, and a user-centred approach can help strike the right balance for your product development.
User-Centred Design
The dance between innovation and usability may seem complicated, but you can successfully choreograph it through a UX approach with user-centred design. Here we pay significant attention to the needs, desires, and constraints of your end-users at each stage of the design process. User experience tools like user stories, also a staple in agile development, are an excellent means to understand and rank features based on user needs.
Customer Feedback
An integral part of user-centred design is collecting customer feedback. You can source this valuable feedback through diverse channels such as customer surveys, interviews, and direct insights. This precious information doesn't just fuel your innovation but also aids in refining usability by highlighting potential user challenges.
Usability Testing
Usability testing is another critical aspect of the user-centred design approach. This allows real users to test the product or service in genuine scenarios. The insights derived from these tests offer a clear understanding of current product usage and potential areas of improvement.
When you bring together qualitative and quantitative data, you get a comprehensive picture of user needs. This panoramic view can guide you in crafting and prioritising your product roadmap. Remember, our journey is not just about adding new features; it's also about fine-tuning existing ones to ensure they meet their potential.
Design Thinking
Design thinking is an innovative approach that goes hand in hand with user-centred design. It's a methodology that encourages a deep understanding of challenges behind user interactions. It promotes empathy, allowing you to put yourself in the user's shoes to gain insights that may not be immediately apparent through traditional usability testing.
Incorporating design thinking into your product design and development process involves several key stages, including empathising with users, defining their pain points, ideating creative solutions, prototyping improvements, and testing these ideas iteratively. This approach fosters a culture of innovation and continuous improvement.
Striking the Right Balance
Imagine you're on the verge of an incredible software idea. It feels as if you're on a tightrope, with the urge to innovate on one side and the call for usability on the other. Finding equilibrium between these two elements is vital in developing a product that not only caters to customer needs but also pushes the limits of what's achievable in your field.
There’s a potential Catch-22: Give precedence to innovation over usability, and you risk developing a product brimming with state-of-the-art features that 50% of potential customers never find because they never made it through your complex onboarding. Conversely, put usability above innovation, and you run the risk of creating a product that, while user-friendly, lacks unique attributes and fails to set itself apart from its competitors. This balance is at the core of user experience design.
The Kano Model
So, how do you ensure you're focusing on features that bring value to the customer and align with your overarching business goals? A good example is a prioritisation framework, such as the Kano Model.
The Kano model supports product managers in the following ways:
- Evaluating potential features: It helps assess the importance and appeal of proposed product enhancements from a customer perspective.
- Categorising features: It provides a framework to classify features based on their value to customers and their distinctiveness in comparison to competitors.
- Balancing considerations: It promotes an equilibrium between high-value business features and customer demands.
- Aiding roadmap prioritisation: This systematic method facilitates the process of determining the sequence of product enhancements on the product roadmap.
As the Nielsen Norman Group outlines, The Kano model serves as a particularly effective strategy when factors like internal politics or a deeply ingrained development-centric culture come into play. This model seamlessly integrates UX research into the prioritisation process, making it an imperative step that encourages open discussions surrounding user expectations.
Remember, it's crucial to consider more technical aspects, including technical debt and scalability issues. While it's vital to maintain a laser-sharp focus on meeting customer needs, it's equally important not to overwhelm your product team or accumulate more technical debt than can be efficiently managed.
User Testing & Continuous Improvement
User testing is not a one-time event, but an ongoing commitment to refining and enhancing your product. It shines a spotlight on aspects of your product that might otherwise go unnoticed, playing a critical role in maintaining the equilibrium between innovation and usability.
Emphasising the voice of your users is the core purpose of user testing. It's like holding a mirror to your product and viewing it from a user's point of view. This process incorporates both qualitative data collection methods, such as user feedback and customer surveys, and quantitative ones like tracking user activity metrics and customer satisfaction ratings.
Identifying Mobility Issues
Executing user tests regularly allows for early detection of usability issues within your product's lifecycle. This proactive approach ensures that you can measure the potential impact on existing users before steering your product in the direction of a specific feature request. The objective isn't just to enhance your product but to deliver greater value to your customers.
Validation
Suppose you've gathered a batch of feature requests that resonate with a particular user need. Before dedicating substantial resources and time to these new features, it's vital to validate them. Each product feature should justify its existence based on the value it offers to customers and its alignment with the wider business goals.
Product Roadmap Prioritisation
An additional key aspect of user testing is its contribution to roadmap prioritisation. It can provide actionable data that assist you in sorting your product initiatives based on customer needs, business value, and the required effort. This strategic approach helps you avoid a backlog cluttered with less crucial features, ensuring your product strategy progresses in a structured and balanced way.
The Role of Product Managers
Product managers play a key role in harmonising innovation and usability in software development. They distil customer needs, shape your vision, and navigate product roadmaps to meet user demands and achieve company goals.
Key responsibilities for product managers include:
- Data Collection: Gathering customer data to shape product roadmaps and prioritise features.
- Feature Decoding: Deciphering crucial customer feature requests and align them with the company's strategic goals.
- Feature Prioritisation: Ensuring relevant focus on design and development tasks, they rank feature requests based on potential business value and the required effort.
- Utilisation of Frameworks: Using systematic prioritisation frameworks to help in the decision-making process.
- Stakeholder Collaboration: Working closely with key stakeholders such as the sales team and company leadership. Their goal is to align product strategies with broader business objectives.
- Communicating Product Vision: Articulate the product vision and provide a clear, concise overview of the product roadmap to all stakeholders.
- Technical Considerations: Taking into account technical elements such as potential technical debt and scalability when introducing or revising features.
- Product Backlog Management: Managing the product backlog, tracking progress and making necessary roadmap adjustments to stay aligned with the dynamic product strategy.
The role of a product manager, which in early stage startups can often be shared among team members, is essential to any tech company. It involves aligning customer needs with business goals, managing product roadmaps, and promoting continuous improvement. The role demands skills in data analysis, feature prioritisation, and communication with stakeholders. Despite being a demanding role, it's central to delivering a product that is innovative, user-friendly, and drives business success.
Summary
Achieving the fine balance between innovation and usability is key to success. This intricate process involves adopting a user-centred design approach, performing regular user testing, managing risks strategically, and the indispensable role of product managers. By staying tuned to user requirements and evolving market trends, you can create a high-quality innovative software that delivers a user-friendly, intuitive experience—and finds product market fit.
At Edition, we specialise in guiding software companies to align their products with user expectations and business goals. Our ambition is to assist our clients with creating products that not only stand out for the merit of their functionality, but also their intuitive and user-centric focus.
Are you ready to transform your balance of innovation and usability into a competitive edge? Let's work together to realise your vision.
Grants for New Zealand Startups
Building a startup in New Zealand requires more than just resilience and a great idea. It also requires capital. Whether you're at the early stages of your business investing in R&D or facing the challenges of a competitive industry, having financial support can make all the difference.
Recognising this, the New Zealand government actively invests resources in supporting small businesses in our beautiful country. To help you navigate the different funding options, we've compiled a comprehensive list of the top startup grants for tech startups in New Zealand.
What is a Startup Grant?
A startup grant is a sum of money awarded to businesses that meet the eligibility criteria to support their business idea or growth initiatives. These funds are not usually provided as a loan, and therefore repayment is not required. However, this is not free money in the sense that recipients of the funding opportunities are often required to detail how the funds will be spent and demonstrate the grant's impact on their business.
Self-Employment Startup Payment
The Self-Employment Startup Payment is a form of financial aid to help individuals start a new business. It aims to provide financial support for the essential startup costs that may pose a hurdle to new entrepreneurs.
Criteria
To be eligible for Self-Employment Startup Payment, applicants must:
- Be initiating a new business venture
- Require financial assistance for critical startup expenses
What you get
Up to $10,000, supporting critical startup costs.
This grant can be applied towards:
- Initial lease and bond payments for your business premises
- Material costs for prototypes and setting up a website
- Legal fees associated with formalising your business structure
Learn more about the Self-Employment Startup Payment Grant
Flexi-Wage for Self-Employment
The Flexi-Wage for Self-Employment is a government initiative designed to assist individuals in creating their own business. It provides a financial cushion for early-stage startup business development, when the company may still need to be self-sufficient.
Criteria
To be eligible for Flexi-Wage for Self-Employment, applicants must:
- Be in the process of starting a new business or in the early stages of business development
- Present a viable business plan that demonstrates the potential for sustainability and growth
What you get
Up to $16,800 ($600 a week for a maximum of 28 weeks) for early stages of business development.
This grant can be applied towards:
- Essential setup costs for the business
- Living expenses during the initial phase where business income might not be stable
Learn more about the Flexi-Wage for Self-Employment Grant
Business Training & Advice Grant
The Business Training & Advice Grant provides access to specialised expertise, enabling new business owners to lay a solid foundation for their ventures through informed decision-making and strategic planning.
Criteria
To be eligible for the Business Training and Advice Grant, applicants must:
- Be in the planning stages of starting a new business
- Be receiving assistance from Work and Income New Zealand (WINZ) to launch the business
- Intend to utilise the Flexi-wage for self-employment for the same business
What you get
Up to $1,000 every 52 weeks, financing professional services for new business owners.
This grant can be applied towards:
- Business skills training
- Crafting a comprehensive business plan
- Seeking advice on starting and running the business effectively
Learn more about the Business Training & Advice Grant
Regional Business Partner Capability Vouchers
Regional Business Partner (RBP) Capability Vouchers support small businesses in New Zealand by subsidising training and advice on business planning, marketing, and systems through the Regional Business Partner Network to foster growth and efficiency.
Criteria
To be eligible for Capability Vouchers, applicants must:
- Undergo an assessment with a local Regional Business Partner
- Be operating with at most 50 full-time equivalent employees
- Be registered for GST in New Zealand
- Have a New Zealand Business Number (NZBN)
- Be operating in a commercial environment
- Demonstrate a desire to innovate and grow
What you get
Up to $5,000 per year, for training and advice for business owners and their teams on essential management topics.
This grant can be applied towards management training in key areas such as:
- Business Planning, Systems, and Sustainability
- Capital Raising, Export, and Finance
- Governance, Lean Manufacturing/Business Operations, and Marketing
Learn more about RBP Capability Vouchers
Callaghan Innovation R&D Grants
Callaghan Innovation offers various R&D grants to support significant technological development and business innovation. This includes the Ārohia Trailblazer Grant, New to R&D Grant, R&D Experience Grant, R&D Career Grant, and the R&D Tax Incentive—each designed to fund different stages and scales of R&D activities, from initial development of intellectual property to commercialisation.
Ārohia Trailblazer Grant
The Ārohia Trailblazer Grant from Callaghan Innovation is designed to support innovative New Zealand businesses preparing to launch their products or services to the market. Here's a structured overview following your example:
Criteria
To be eligible for the Ārohia Trailblazer Grant, applicants must:
- Be an innovative business at the "getting ready to go to market" stage
- Have completed the majority of their research and development
- Demonstrate the potential to create opportunities for other innovators in Aotearoa
- Exhibit four explicit attributes, emphasising community and industry impact (stated on the website)
What you get
Up to $4 million in co-funding for selected businesses, supporting innovative New Zealand businesses as they prepare to launch groundbreaking products or services to the market.
This grant can be applied towards:
- Setting up new infrastructure and production capabilities
- Building teams with the right skills
- Developing demonstration models
- Marketing efforts
Learn more about the Callaghan Innovation Ārohia Trailblazer Grant
New to R&D Grant
Similar to the now-retired Callaghan Innovation Getting Started Grant, their New to R&D Grant provides financial support to kickstart the research and development phase for startups and established businesses, facilitating the progression of product development or services from concept to commercial readiness.
Criteria
To be eligible for the New to R&D Grant, applicants must:
- Be an eligible entity as a business
- Your business must not have received any government funding for R&D greater than $5,000 in the three years before the date of submission of your application
- Your business must have spent less than $50,000 in total on R&D over the three years before the date of submission of your application
- You must be able to fund your share of the R&D costs
What you get
Up to $400,000, funding 40% of your eligible R&D activities.
This grant can be applied towards:
- Initial research and development costs
- Capability development activities
Learn more about the Callaghan Innovation New to R&D Grant
R&D Experience Grant
The R&D Experience Grant from Callaghan Innovation is designed as a student grant to facilitate existing businesses in integrating tertiary-level students into their research and development (R&D) projects through full-time summer internships. This approach aims to equip students with valuable, real-world R&D experience, nurturing future innovators.
Criteria
To be eligible for the R&D Experience Grant, applicants must:
- Have an ongoing R&D program with a dedicated budget and technical staff
- Fulfil financial due diligence criteria
- Employ interns on their payroll, ensuring they receive at least a Living Wage during the internship
- Be a business incorporated under the New Zealand Companies Act, registered under the Limited Partnerships Act, a Māori incorporation or trust, or meet other specific criteria
- Apply for a maximum of 10 students, adhering to the stipulated student-to-R&D personnel ratio
What You Get
Financial support by covering student wages at the Living Wage rate.
This grant can be applied towards:
- Compensation for students participating in R&D projects
- Providing valuable, real-world R&D experience to students
Learn more about the Callaghan Innovation R&D Experience Grant
R&D Career Grant
The R&D Career Grant from Callaghan Innovation is designed as a student grant to financially support innovative businesses employing PhD and Masters graduates full-time for six months. The goal is to provide these graduates with their first professional experience in research and development (R&D), thereby enhancing both their career prospects and the R&D capabilities of the hiring businesses.
Criteria
To be eligible for the R&D Career Grant, applicants must:
- Conduct active R&D supported by a specific R&D budget and technical team
- Meet financial due diligence requirements
- Offer a full-time employment position to the graduate, not a contract role
- Be an entity incorporated under the New Zealand Companies Act, registered under the Limited Partnerships Act, a Māori incorporation or trust, or meet other defined criteria
What You Get
Coverage of a graduate's salary for six months.
This grant can be applied towards:
- Full-time employment of PhD and Masters graduates in R&D roles
- Integration of fresh academic insights and cutting-edge knowledge into business R&D efforts
Learn more about the Callaghan Innovation R&D Career Grant
R&D Tax Incentive
The R&D Tax Incentive (RDTI) from Callaghan Innovation is a financial measure designed to support New Zealand businesses engaging in research and development (R&D) activities. It aims to alleviate financial burdens and recognise the innovative efforts contributing to a better future.
Criteria
To be eligible for the RDTI, applicants must:
- Conduct R&D activities within New Zealand
- Complete the Business Eligibility and R&D Eligibility quizzes on the RDTI website to confirm their eligibility
- Engage in qualifying R&D activities meeting the specified tax credit claims criteria
What You Get
A 15% tax credit on eligible R&D expenditures.
This incentive can be applied towards:
- Direct R&D activities conducted in New Zealand
- Costs associated with developing new or improved products, processes, or services
Learn more about the Callaghan Innovation R&D Tax Incentive
Deep Tech Incubators
Deep Tech Incubators offer robust support and investment from Callaghan Innovation to propel Deep Tech ventures, fostering scientific and technological breakthroughs with the potential for profound societal impact.
Criteria
To be eligible for the Deep Tech Incubator, applicants must:
- Present a novel, defensible Deep Tech proposal with significant scientific or engineering advancements
- Demonstrate a credible project plan, commercialisation strategy, and budget with adequate resources allocated by the partner Incubator
- Align with the chosen Incubator's strategy and specialty area, or provide a valid rationale for any deviation
- Be early-stage with a long path to commercialisation, high-growth with global ambitions, and have strong science or engineering foundations with some technical validation
- Be incorporated in New Zealand and offer benefits to the country
What You Get
A minimum of $1 million in funding, with $750,000 as a repayable grant from Callaghan Innovation and a minimum of $250,000 from the partner incubator.
This funding can be applied towards:
- Development and commercialisation of novel, defensible Deep Tech proposals
- Building teams, infrastructure, and achieving technical validation
Learn more about the Callaghan Innovation Deep Tech Incubators Grant
Waka Kotahi Innovation Fund: Hoe ki angitū – Innovation Fund
Criteria
To be eligible for a grant from Hoe ki angitū – Innovation Fund, applicants must:
- Address specific challenges related to New Zealand's land transport, such as climate change, road safety, and emissions reduction.
- Innovate within the private sector, including startups, iwi, and research institutions.
- Propose solutions applicable in New Zealand, enhancing social and economic outcomes.
What you get
Financial support ranging from $30,000 to $500,000 for up to 16 weeks to accelerate innovative transport solutions, with potential phasing over twelve months.
This grant can be applied towards:
- Development of innovative responses to published transport challenges.
- Access to data, expertise, regulatory guidance, and real-world testing environments.
Learn more about the Hoe ki angitū – Innovation Fund
Te Pūnaha Hihiko: Vision Mātauranga Capability Fund
Criteria
To be eligible for a grant from Te Pūnaha Hihiko: Vision Mātauranga Capability Fund, applicants must:
- Build connections between Māori organisations and the science and innovation sectors.
- Develop projects that align with the Vision Mātauranga policy, integrating Māori knowledge and perspectives.
- Aim to increase the understanding and application of research outcomes beneficial to Māori communities.
What you get
An annual budget of approximately $4 million, with about $2 million available for new proposals, supporting collaborative projects and research capabilities through various funding schemes.
This grant can be applied towards:
- Projects that foster new connections between Māori organisations and researchers.
- Research and initiatives that contribute to the strategic outcomes of the Vision Mātauranga policy.
- Activities that build research capabilities relevant to Māori knowledge and aspirations.
Learn more about Te Pūnaha Hihiko: Vision Mātauranga Capability Fund
Pros & Cons of Startup Grants
Startup grants offer valuable financial support to emerging businesses, but they come with advantages and challenges, like any funding option. Understanding these can help you navigate the decision-making process more effectively.
Other Government Support for Startups
New Zealand's government agencies support startups beyond growth grants, focusing on training, business advisor services, and sustainability tools to foster growth and innovation.
These programs collectively aim to enhance New Zealand startups' digital capabilities, international reach, and environmental sustainability, offering a holistic support system for business growth and innovation. There is no precise template for which funding avenues are right for your business, and it is important to explore many options to find the right fit.
Digital Boost Skills Training
Run by the Ministry of Business, Innovation and Employment (MBIE), this initiative provides free training on digital tools, website management, and social media optimisation to enhance business digital presence.
Learn more about Digital Boost
Invest New Zealand
New Zealand Trade and Enterprise (NZTE) aids businesses targeting international markets with personalised advice and global networking, supporting export ambitions.
Learn more about Invest New Zealand
Climate Action Toolbox
A free tool aiding businesses in reducing their carbon footprint, helping them understand and act on environmental impact, and aligning with New Zealand's sustainability goals.
Learn more about Climate Action Toolbox
Business Mentors NZ
Business Mentors New Zealand is an independent not-for-profit mentoring service committed to supporting the success of small business owners, start-up entrepreneurs and social enterprise decision-makers.
Learn more about Business Mentors New Zealand
General NZ Business Advice
Tools and expert advice from government and industry for both large and small business owners such as; checking business name availability, finding out about claiming expenses and registering a trade mark.
Learn more at business.govt.nz
Additional Funding Options
While New Zealand's government grants offer a solid foundation for funding across many types of businesses, most startups will also need to explore additional financial avenues at some point in their journey.
Equity Financing
For startups ready to scale, equity financing presents a path to secure significant investment in exchange for a share of ownership. Not just funds essential for growth, equity financing often also comes with expertise, mentorship, and networks that can propel a business forward.
If you’re considering equity financing for your startup, take a look at these resources:
- Investor Directory: Explore leading investment groups fuelling New Zealand and Australia's tech startups with Edition's Investor Directory.
- Venture Capital Guide: Navigate venture capital with our comprehensive guide, from angel investors and accelerators to venture capital funds.
- Top Venture Capital Firms: Identify potential partners among New Zealand's and Australia's leading VC firms.
- Venture Studios: Discover how venture studios reinvent startup development—read Edition's guide.
Debt Financing
Debt financing offers an alternative that can be less dilutive than equity options. Providers like Prospa and Taxi offer small business loans tailored to startups' unique needs, enabling them to grow without giving up equity.
At Edition, we specialise in bringing visionary ideas to life. Whether you're navigating technology startup grants and small business grants or seeking venture capital, our strategic design and development expertise is tailored for companies eager to make a difference—partner with us to transform your innovative ideas into digital solutions that contribute to a better future.
The Importance of a Design System
The difference between good and great lies in the details. It's the seamless user interface, intuitive navigation, beautiful typography and the cohesive design—together creating an exceptional user experience. As a team dedicated to software development, how can you achieve this level of excellence consistently across your product portfolio? The solution lies in leveraging the power of a design system.
What is a Design System?
In simple terms, a design system is the master plan for your product’s visual design and interactive components. It's a comprehensive library of reusable UI elements and design guidelines, manifested in reusable code snippets. But it's more than just a reference manual—it equips your team with a fundamental understanding of the design principles that underpin your product.
Why Is a Design System Important?
The impact of a design system is twofold. Firstly, it helps create a unified design language (across everything from spacing and colour palettes to your style guide and iconography) which leads to a cohesive digital experience. It also ensures every interaction with your product is familiar and coherent, making your software functional and delightful to use.
Design systems supercharge your UI design and development efforts. With a library of UI component building blocks at your design team's disposal, crafting consistent interfaces becomes a swift, straightforward task composed of carefully designed templates.
Streamline Design & Development
Time is of the essence. A design system is a key to unlocking efficiency, offering an array of predefined, reusable components and guidelines. This saves your team starting from scratch for new design components. Instead, you’ll have a design language to quickly assemble interfaces, saving valuable time and effort.
On the development side, a design system fosters collaboration and enables code reuse. Developers can easily access design assets and implement them using streamlined code. This accelerates the development process and also promotes better communication between designers and developers, resulting in higher-quality product design.
Elevate UX & Brand Consistency
Standing out from the crowd demands more than just functionality; it's about resonating with users on a personal level. And that's where a design system comes into play. Think of it as a shared language, aligning your interface with your brand's unique identity, resulting in a software experience that genuinely connects with your users. This consistency goes beyond just enhancing brand recognition; it nurtures a relationship of trust with your user base.
Now, let's talk about your user's journey through your software. When the path is clear and well-marked, the journey is enjoyable, and you're more likely to want to do it again. That's precisely what a design system does. It identifies potential stumbling blocks or confusing turns and transforms them into a smooth and consistent experience. The result is a product that delights your audience, boosting their satisfaction and encouraging them to return time and again. A great example of this is Uber, bringing all of their experiences together in Base – an open-source design system.
Simplify Collaboration & Communication
As your software company grows, maintaining consistency across multiple products and teams can be challenging. A design system mitigates this challenge by providing design processes, guidelines, and a collection of reusable components that ensure cohesive theming across all of your products.
A design system acts as your single source of truth, giving all team members and stakeholders access to the latest pattern library/UI kit and guidelines. This eliminates back-and-forth exchanges and reduces the chances of errors. Product teams (such as that of Atlassian, Github and Salesforce with their Lightning Design System) commonly use Figma to design and manage design systems and component libraries.
Moreover, a design system helps your company adapt to evolving trends in UI/UX design, such as Atomic Design. It allows your products to stay current and innovative, meeting the changing needs of your customers. This adaptability is crucial for future-proofing your software.
Scale & Future-Proof Your Company
Scaling isn't always a walk in the park. The larger your enterprise grows, the more products you're likely to manage and the more teams you'll coordinate. These variables can make consistency a challenge, particularly in design. But a design system proves its worth here—it anchors your growth with clear design patterns and processes that ensure a unified aesthetic across your products. It is your comprehensive guide that means less time and resources spent tackling front-end inconsistencies and more on delivering a harmonious user experience.
How design systems increase scalability:
- Ensuring Consistency: Establishes clear design guidelines and processes, ensuring a unified aesthetic across your products. Saves time and resources spent on resolving inconsistencies, delivering a cohesive user experience. Borrowing words from Shopify’s Polaris Design System – Details aren’t just details. They make the product.
- Enabling Adaptability: Equips your company with agility to meet the dynamic demands of the software world, allowing your digital products to remain fresh, relevant, and innovative.
- Anticipating Market Changes: Allows you to anticipate and respond swiftly to market shifts, keeping your products attuned to evolving user needs.
- Expanding Opportunities: Provides the flexibility to explore new product landscapes and tap into emerging markets, enabling business growth and establishing industry leadership – from iOS and Android to web design.
- Supporting Scalable Processes: Provides a framework, enabling consistent and manageable workflows as your company grows and you bring on more people.
Potential Drawbacks & Mitigation
Like all tools, design systems are not without potential drawbacks. They require an upfront investment in time and resources to build and maintain. If not implemented thoughtfully, they can become restrictive, stifling creativity and innovation.
When building a design system, keeping flexibility at the forefront can create a system that is robust and adaptable. It is helpful to view the design system as a living document that evolves with your product, as opposed to a static set of rules.
Summary
The journey of software development is filled with challenges and opportunities. Design systems are transformative tools that can navigate these waters, streamlining your development process, enhancing user experience, and cultivating a consistent brand identity.
However, we understand that embarking on the journey to create a design system can seem daunting. It's not a small task to balance the need for standardisation with room for creativity and innovation.
At Edition, we're no strangers to these challenges. We've been down this road before, walking alongside our clients as they built design systems that have unlocked new levels of efficiency and innovation.
With a well-crafted design system in place, your software company can weather the storms of today and be prepared for tomorrow's challenges. Let's take this journey together, and craft a design system that will be a catalyst for your long-term vision.